Mumbai: Hashtag Orange, an independent digital agency, is celebrating seven years of success with a bold expansion into South India and key leadership appointments. Over the years, the agency has established itself as a hub of creativity and strategic excellence, and this milestone marks a step forward in its growth journey.
As part of its expansion strategy, Hashtag Orange is launching a new office in Bangalore, strengthening its presence in South India. In addition, the agency has appointed Swapnadip Mazumdar as Regional Head – South and National Head – New Business Development. With 23 years of experience in marketing and integrated brand communications, Swapnadip has worked on major brands including Maruti Suzuki, Honda Motorcycles, Whirlpool, Hitachi, Wipro Consumer Care, Domino’s, Louis Philippe, and Inshorts. His expertise lies in blending traditional and digital media to craft impactful brand narratives.
Sharing his excitement about his new role, Swapnadip Mazumdar said, “This is an exciting time of growth and opportunity, and I’m thrilled to be part of a team that thrives on ambition and creativity. The energy here is truly inspiring, and I look forward to driving impactful brand partnerships while expanding our presence not only in the South but pan India.”
Adding to its creative leadership, Kimline Dsouza has joined as Executive Creative Director, bringing a wealth of experience in crafting compelling brand narratives. She will lead Hashtag Orange’s creative vision to develop innovative campaigns for clients.
Kimline Dsouza expressed her enthusiasm, stating, “Great storytelling isn’t just about creativity—it’s about building real connections. Today’s audience craves authentic storytelling and insightful narratives that truly make a difference. That’s exactly what Hashtag Orange is all about—reinventing how brands engage in ways that matter. Excited to be part of this journey.”
Reflecting on this milestone, Mukesh Vij, Founder, Hashtag Orange, said, “Seven years ago, we set out to create an agency that would push the boundaries of digital marketing, and today, we stand stronger than ever. Our expansion into the South and the addition of leaders like Swapnadip and Kimline signal our commitment to staying ahead in this rapidly evolving digital ecosystem. As we celebrate this anniversary, we remain focused on building meaningful brand experiences and driving impactful results for our clients.”
As Hashtag Orange enters its eighth year, the agency continues to evolve, innovate, and expand, reinforcing its commitment to delivering cutting-edge digital solutions for brands across India.
