• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Friday, February 3, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Advertising

Havas Group India launches sport, culture and entertainment agency, Cake

India will be the London-headquartered Cake’s first global office outside the UK

by Editorial
July 20, 2022
in Advertising, Featured
Reading Time: 2 mins read
A A
Havas Group India launches sport, culture and entertainment agency, Cake
Share Share ShareShare

Havas Group India, the advertising conglomerate, has announced the launch of UK-based creative agency, Cake, in the country. Cake India will be the country’s first creative agency specialising in sport, culture, and entertainment.

The agency will be part of Havas Creative Group India, that has been growing exponentially on the back of client wins, acquisitions, and strategic tie-ups. The creative group includes agencies like Havas Worldwide India (creative), Havas CX (customer experience), Think Design (UI/UX), Conran Design Group Mumbai (brand design), Shobiz Havas (experiential), and Havas QED (integrated), its recent expansion into eastern India.

Cake will be seamlessly integrated with Havas Village India, and work closely with Shobiz Havas and the recently renewed Havas Sports & Entertainment vertical of Havas Media Group India. Cake will further augment the expertise brought forth by Shobiz Havas in the space of activation & deals, and partnerships by Havas Sports and Entertainment.

To lead Cake in India, Havas Group India has appointed Rajika Mittra as Managing Partner. Rajika has over two decades of experience working in high-growth markets such as Singapore, Hong Kong, and Malaysia, and her expertise lies in establishing businesses, conceptualising high-end projects spanning industries such as Media & Entertainment, Sports (where she worked closely with F1 Singapore), curating art and luxury events across Asia, and bringing India’s first Michelin star experience to the country.

“Over the last few years, we have been strengthening our offerings in India through Meaningful Conversations, launching new expertise, strategic tie-ups, acquisitions, and joint ventures. As a result, in a very short span of time, we grew from 3 to 15 companies and specialist verticals, which has led to unparalleled growth for us,” said Rana Barua, Group CEO, Havas Group India.

“As we race back to normalcy, our endeavour is to become the most future-ready network in the country, focusing on introducing first-in-India expertise, products, and innovations. Bringing Cake to India is a resolute step towards that goal. Moreover, there has been a steady increase in India’s young affluent class that wants to be part of new, innovative experiences. Cake will collaborate seamlessly with Havas Village India to drive these reimagined ideas,” he further added.

Rosie Holden, Chief Executive Officer, Cake, said, “Cake’s expertise in sport & culture, our channel-agnostic creativity, and boundless passion and energy have always delivered best-in-class work for our clients. We felt that there simply wasn’t a better moment in time than now to bring Cake to India, as it is the most exciting sports & entertainment market in the world right now. And we feel privileged that our partnership with Havas Group India has enabled us to do that.”

“What really excited me about Cake was the novelty of the idea. Through my career, I have realised that there is an untapped land of opportunity for a structured ecosystem like Cake in the space of sport, culture, and entertainment,” said Rajika Mittra, Managing Partner, Cake India.

She further added, “Cake India will help marketers connect with affluent consumers by tapping into their passion-points of sports, culture and entertainment. I’m delighted to lead the agency and confident that we will make a meaningful difference in India.“

Tags: CakeHavas Group IndiaRajika MittraRana BaruaRosie Holden

Related Posts

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head
Featured

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

February 3, 2023
Zee TV announces two new shows to strengthen pre-primetime slot
Featured

Zee TV announces two new shows to strengthen pre-primetime slot

February 3, 2023

LATEST NEWS

Zee TV announces two new shows to strengthen pre-primetime slot

Zee TV announces two new shows to strengthen pre-primetime slot

February 3, 2023
Digital stack a gamechanger for BFSI: Panel

Digital stack a gamechanger for BFSI: Panel

February 3, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head
Featured

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

by Editorial
February 3, 2023
0

Bonn Group of Industries has roped in Dawinder Pal as Business head for House of Veda and Group Marketing Head....

Dubit appoints Regine Weiner as Head of Studio

Dubit appoints Regine Weiner as Head of Studio

February 3, 2023

MARKETING

UK’s Barry M forays into Indian Market in association with Myntra
Featured

UK’s Barry M forays into Indian Market in association with Myntra

by Editorial
February 3, 2023
0

Barry M, the UK's color cosmetics brand, has entered India through its partnership with Myntra and Progressive Lifestyles. The brand...

Subscribe to Newsletters

ADVERTISING

Aqilliz and Affine announce strategic partnership
Advertising

Aqilliz and Affine announce strategic partnership

by Editorial
February 2, 2023
0

Aqilliz, a digital marketing middleware technology company, has partnered with Affine, an AI services firm, to develop a federated learning...

Ogilvy Indonesia appoints Satish Ramanathan as MD

Ogilvy Indonesia appoints Satish Ramanathan as MD

February 2, 2023
D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

February 2, 2023

PRINT

Forbes India unveils winners of 30 Under 30 2023
Print

Forbes India unveils winners of 30 Under 30 2023

by Editorial
January 31, 2023
0

Forbes India has released its 10th annual 30 Under 30 list, recognizing 30 individuals who are exceptional in their respective...

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

January 26, 2023
Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

January 26, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.