New Delhi: Havas Media Group, India has bagged the integrated media duties of Sujata, one of India’s pioneering brand in the Consumer Electronics & Home Appliances segment for Juicer Mixer Grinders. The incumbent on the business was Exposure Media.
The account will be handled out of Gurgaon office led by Uday Mohan. The account size is estimated to be around INR 15 crore for the India market.
Sujata is part of Mittal Electronics, established in the year 1980and is among the oldest and largest manufacturer of Mixer Juicer Grinders,in India. Over the last 3 decades, Sujata machines have been the pride of many a kitchen, be it homes, restaurants, cafes, juice parlors or 5-star hotels. Founded by Shri Brijmohan Mittal,the brand’s philosophy to innovate, design and manufacture a world-class product completely in India, builds a fabulous ‘Make in India’ story where every bit of the manufacturing and R&D is indigenous.Today the use of Sujata products in more than 18 countries and a manufacturing capacity, scalable to more than 50,000 units per month, stands testimony to this fact.
Akhil Agarwal, Founder and CEO, Sujata Appliances said, “Sujata was started and continues to be driven by a singular vision; to create without compromise. Our products’ performance over the last 3 decades stands testimony to our commitment to quality. We found Havas Media to be in sync with our vision and they charted an impressive strategic brand map. Their commitment, passion and integrated media strengths have convinced us that we are with the best partners for growth. We look forward to a long and fulfilling partnership with them.”
Speaking on winning the account, Anita Nayyar, CEO, Havas Media Group, India and South said, “Sujata has maintained its reputation for over 3 decades on the basis of its long-standing relationship with its trade partners, retailers& consumers. We are delighted to be associated with such a brand that has stood the test of time and successfully maintained the lead, in an age of cut-throat competition. This is the right time for Consumer Electronics & Home Appliances Manufacturers to reconnect with its audience and we look forward to providing meaningful solutions for the brand.”
“Sujata is a pioneer brand which thrives on quality & reliability. At play will be Havas Media Group’s integrated media skills centered on digital-mobile and the ‘Meaningful Brands’ framework which together will map the brand chart for Sujata. We look forward to working with the team& strengthening its presence within the CEHA segment”, added MohitJoshi, Managing Director, Havas Media Group, India.