New Delhi: Havas Media Network India has secured the integrated media mandate for Tata 1mg, one of India’s most trusted digital healthcare platforms, following a highly contested multi-agency pitch. The win further strengthens Havas’ relationship with the Tata Group and underscores the network’s ability to deliver full-funnel marketing solutions at scale.
Under the new mandate, PivotRoots, the digital-first agency within Havas Media Network India, will spearhead Tata 1mg’s digital brand marketing initiatives, while Havas Media India will take charge of traditional media planning and buying across Print, TV, Radio, Cinema, and other offline channels. Together, the agencies will also manage OOH, influencer, experiential and other BTL activities — reflecting Havas’ integrated ecosystem approach that unifies strategy, creative, data, and media.
Gaurav Agarwal, Co-founder of Tata 1mg, said the brand’s next phase of growth demanded a partner capable of bridging digital depth with media scale. “At Tata 1mg, our mission has always been to make healthcare accessible, affordable, and trusted for every Indian. As we scale, we were looking for a partner who could combine digital depth with media scale. Havas Media Network India, through the strength of PivotRoots and Havas Media, brings exactly that — a blend of innovation, agility, and deep consumer understanding.”
Positioning the win as a milestone moment, Mohit Joshi, CEO, Havas Media Network India, highlighted the brand’s purpose-led ethos and its impact on India’s healthcare landscape. “Tata 1mg is a purpose-driven brand that has transformed healthcare access in India, and we are excited to power its next growth journey. With the combined expertise of Havas Media India and PivotRoots, we will bring data-led strategy, advanced digital capabilities, and our Meaningful Media philosophy to deliver measurable brand impact.”
Reinforcing the digital-heavy nature of the mandate, Shibu Shivanandan, CEO, PivotRoots, said the agency will deploy a mix of martech, data-driven creativity, and precision targeting to elevate consumer engagement. “Digital is at the core of Tata 1mg’s business model, and we are thrilled to lead its digital brand marketing journey. By leveraging advanced martech, data-driven creativity, and precision targeting, we aim to deepen consumer engagement and strengthen Tata 1mg’s leadership in India’s healthcare ecosystem.”
Havas Media Network India has steadily expanded its presence across Tata Group brands in recent years. The Tata 1mg mandate further solidifies the network’s partnership with the conglomerate and underscores its commitment to delivering integrated media experiences that translate into measurable business outcomes.
