Mumbai: Havas has taken a bold leap forward in its AI transformation journey, unveiling a fully AI-powered product suite and next-generation tools—highlighted by Vermeer, its state-of-the-art video production platform. The announcement was made by Yannick Bolloré, CEO and Chairman, Havas, during the agency’s press briefing at the Cannes Lions International Festival of Creativity.
This move represents the next phase of Havas’ €400 million commitment—announced at Cannes last year—to data, technology, and AI over four years. This global strategy and operating system, now renamed Converged.AI, is designed to unify talent, platforms, and capabilities to deliver integrated, client-centric communications solutions at speed and scale.
“One year after announcing a major pivot with the launch of our global strategic plan and operating system, now renamed Converged.AI to reflect its expanded capabilities, our transformation is delivering real impact for our clients. We believe innovation happens where empathic human understanding meets machine precision,” said Yannick Bolloré, CEO and Chairman, Havas. “We are now moving beyond creating efficiencies to exploring entirely new frontiers, with artificial intelligence embedded at the core of everything we do. Today, I’m proud to unveil new tools like Vermeer, our next-gen video production platform, that showcase how we’re giving our talents and the brands we champion a competitive edge with AI at speed.”
Vermeer, developed by Prose on Pixels, Havas’ content-at-scale network, is an AI-enabled creative tool for photorealistic visual and video production. Unlike other generative platforms, Vermeer is built for real agency use—merging AI innovation with the precision of human creative oversight.
“We’re building AI solutions that not only automate everyday tasks, but fuel collaboration to deliver extraordinary results for clients,” said Dan Hagen, Chief Data and Technology Officer, Havas. “Our AI-ready workforce is an integral part of this vision, and we’ve democratized the solutions development process to allow end user subject matter experts – creatives, planners, insight experts and more – to create products based on the challenges they encounter working with clients every day.”
Key Components of the Converged.AI Suite Include:
- Converged Activate (Targeting & Activation): Privacy-first audience building using LLMs integrated with platforms like Google, Meta, Amazon, TF1, and ITV.
- Converged Measure (Analytics): Powered by CSA, this integrates diverse measurement techniques with AI-driven models to close attribution gaps.
- Converged Agentic Reporting (Dynamic Intelligence): Agent-led dashboards that deliver real-time data and code execution via natural language prompts.
- Converged AI Designer (Planning & Decisioning): Combines analytics and AI forecasting to support strategic planning.
- Converged Content (Content Personalization): Personalized content at scale through Havas’ partnership with Adobe.
Another standout innovation is Persona Live – an agent-enabled feature that allows Havas employees to engage in human-like conversations with AI-generated audience personas, fostering richer creative and strategic outcomes.
With AI now embedded at the core of its operations, Havas is redefining what it means to be a modern agency—blending machine precision with human ingenuity to meet the evolving needs of global brands with agility, empathy, and innovation.
