Mumbai: The London International Awards (LIA) has announced its winners and finalists from India, with two Indian agencies taking home the coveted Gold statue. Havas Worldwide India won Gold in the Direct – Good and Purpose category for its campaign “Ink Of Democracy” for Times Of India, while Ogilvy India won Gold in the Billboard – Innovative Use of Billboard category for its campaign “Megh Santoor” for Brooke Bond Taj Mahal Tea.
In total, Indian agencies won 18 statues, including 2 Gold, 8 Silver, and 8 Bronze, as well as one Finalist. The winning campaigns showcased the creativity and innovation of Indian agencies in various categories, including Health & Wellness, Creative Strategy, Direct, and Music & Sound.
“We are thrilled to see Indian agencies performing well at the LIA,” said Barbara Levy, President of LIA. “The winning campaigns demonstrate the high level of creativity and innovation in the Indian advertising industry.”
The LIA is one of the most prestigious international awards for creativity, with a rigorous judging process that ensures all work is judged equally through careful deliberations and robust discussions. This year, 935 LIA statues were awarded to 45 countries from around the world, with 29 Grand LIAs, 274 Gold, 300 Silver, and 332 Bronze statues, alongside honouring 270 Finalists across 29 categories.
The winning campaigns from India include:
- Havas Worldwide India: Gold in Direct – Good and Purpose for “Ink Of Democracy” for Times Of India
- Ogilvy India: Gold in Billboard – Innovative Use of Billboard for “Megh Santoor” for Brooke Bond Taj Mahal Tea
- Brand David Communications: Silver in Health & Wellness – Corporate Communication for “The Sweet Truth” for Colgate
- McCann Worldgroup: Silver in Creative Strategy – Cultural Insight, Health Care and Pharmaceuticals, and Direct – Innovation for “Fit My Feet” for Buckaroo Footwear
- Ogilvy India: Silver in Health & Wellness – Public Service/Charity/NGO, Health & Wellness – Use of Social Media, and Transformative Business Impact – Commercial Transformation: Creative Operational Transformation for various campaigns
- Subhajit Mukherjee: Silver in Music & Sound – Original Music with Lyrics for “The Real Magic Of Pujo” for Coca-Cola
- VML: Bronze in Branded Entertainment – Entertainment – Audio for “Sing To Remember” for Coca-Cola
The LIA winners and finalists from India demonstrate the country’s growing presence in the global advertising industry, with Indian agencies showcasing their creativity and innovation in various categories.
To View All the Winners & Finalists: https://2024.liaentries.com/winners/
Of The Year Awards will be announced 4th November.
