Mumbai: Havmor Ice Cream, one of India’s most loved ice cream brands, rolled out a new TVC campaign to launch ‘Havmor World Cone’ in India. It is the newest ice cream range with a vision that rightly describes the product – BIG IS BETTER. Executed in association with the creative agency, Plan B, the TVC provides a visual treat to the consumer and gives a closer look and feel of the product. The TVC release on Havmor’s official YouTube channel has already garnered more than18 lakh views.
The TVC aims to disrupt the cluttered ice cream cone market in India with the launch of World Cone. The TVC not only communicates on the “size differentiator” but also emphasises the “taste and indulgence differentiator” simultaneously. The key differentiators of the World Cone’s size and delectable taste have been clearly captured through the consumption shot of the TVC. It tickles the taste buds with its visually appealing shots and aptly describes the love for ice creams.
Speaking on the launch and the new TVC Vincent Noronha, VP Marketing and Business Head Parlours at Havmor Ice Cream said, “We, at Havmor Ice Cream are always innovating and are trying to do something new for our consumers. We have launched the world-famous World Cone for our Indian consumers. With the launch, the new conceptualised TVC brings out the ‘size differentiator’ essence of the product and highlights the flavours and the innovative ‘mess free’ packaging. When it comes to ice creams, there is always wishful thinking where we don’t want it to end. In all sense, Havmor World Cone fulfils that wish and proves that Big Is Better.”
The range of delectable ice cream cones is going to be the tallest in Havmor’s portfolio, making ice cream cones about 50% bigger with 35% more ice cream filling to satisfy consumer cravings. The range will be available in 3 premium flavours – Swiss Choco Brownie, Double Belgian Chocolate and Nutty French Vanilla and will be priced INR 65 onwards.
Facilitated by technical expertise, and know-how from its parent company – LOTTE, ‘WorldCone’ is one of their most popular products and is available in 14 countries across the globe.