Mumbai: Disney Consumer Products India collaborated with 25 brands in apparel, accessories, food, and technology to launch themed merchandise for Marvel Studios’ ‘Deadpool & Wolverine’. Partners include Adidas, boAt, Coca-Cola, Myntra, NESTLÉ POLO, The Souled Store, Wrogn, and more.
For 85 years, the Marvel Cinematic Universe has made iconic superheroes. Deadpool, a new addition, is gaining popularity in India, leading to brands exploring the expanded Marvel Universe with his latest movie release.
Priya Nijhara, Director, Disney Consumer Products, India, said, “Deadpool’s refreshing charisma and irreverent humour has amassed formidable fandom in India, particularly with the Gen Z audience. This reflects Marvel’s enduring relevance today and fuels our excitement as we join forces with exceptional brands to roll out an expansive line of Deadpool & Wolverinethemed products in celebration of the movie release.”
Here are some of the Marvel Studios’ ‘Deadpool & Wolverine’ inspired merchandise to look out for:
Coca-Cola released special cans and bottles with Deadpool, Wolverine, and 32 Marvel Heroes. The design, using white, red, and black, includes scannable cans that use AR to bring the characters to life.
NESTLÉ POLO showcases Deadpool on new red & black packs in India. Fans can scan for a shot at winning branded items in the limited edition. The design reflects Deadpool’s iconic colors.
Too Yumm! elevates BhootKarare and Karare Munchy Masala range by incorporating Marvel Super Heroes into their branding, resonating with today’s youth.
boAt introduced a Deadpool & Wolverine-themed audiowear collection merging Marvel’s storytelling with advanced tech. Belkin launched a portable wireless power bank with seamless charging and a built-in stand, available on Amazon.in starting July 27, inspired by their agility and resilience.
Modern riders can channel heroic spirit with AXOR’s limited-edition helmets featuring Deadpool & Wolverine designs. Titan introduces dynamic eyewear and fashion accessories in signature Deadpool & Wolverine colors via Titan Eye+ and Fastrack.
Deadpool’s unfiltered charm and charisma is coveted by apparel brands looking to focus on young adults.
Wrogn, endorsed by Virat Kohli, merges Deadpool and Wolverine’s rebellious spirit with iconic quotes in a collection of t-shirts, backpacks, and sneakers. Other brands like Bonkers Corner and Myntra also offer custom collections celebrating these characters, available online and in retail stores. Reliance’s sub-brands (Yousta, Azorte, Reliance Trends) provide a wide range of clothing options.
Alongside merchandise from 7‑Eleven, fans can also look forward to anexciting collaboration with Adidas set to launch in India in early August.
Indian fans can enjoy new merchandise from top brands accompanying Marvel Studios’ ‘Deadpool & Wolverine’ movie releasing in India on 26th July in English, Hindi, Tamil, and Telugu.
