Rediffusion has unveiled Konjo, a new agency offering strategic support to startups and Indian businesses looking to advance. Based in Mumbai, Bangalore, and Delhi, the agency will be led by Carol Goyal, Group Director. A CEO has been selected and is set to join from his overseas role in October.
In 51 years, Rediffusion birthed brands like Maruti Suzuki, Airtel, Tata Sky, Colors TV, and others. The agency also introduced Pepsi, Canon, Casio, KFC, and Revlon to the Indian market.
Dr. Sandeep Goyal, Rediffusion Chairman says, “Rediffusion was set up in 1973 by Diwan Arun Nanda, Ajit Balakrishnan and Mohd Khan as an Indian agency that would work with the growing tribe of local entrepreneurs and visionaries. That tradition has continued over the past five decades at the agency and we are proud to have been the birthplace of some of India’s most famous brands. Konjo will be a small but smart integrated communications agency that will work with startups in different stages of their brand journey.”
Adds Carol Goyal, “We have borrowed the name of this agency from our Chairman, Dr. Goyal’s book by the same name published in 2014 by Haper Collins. Konjo was then the story of Dr. Goyal’s own entrepreneurial venture, Dentsu, which he launched, nurtured, and grew over nearly a decade. We are going to bring the same value systems, work culture, and strategic goodness to the clients of Konjo.”
Konjo plans to link its compensation to client brand equity and may invest directly in selected brands.
“We have already signed up two clients and another two should sign up by next month when we will formally announce them”, concludes Carol Goyal.
