HDFC Bank has announced the appointment of Wondrlab as creative partner for its tech-first services. The agency will be responsible for marketing the current and upcoming digital properties to drive growth in its digital business.
With this association, HDFC Bank aims to create momentum in modernising the way Indians bank. The bank further stated that its vision is to change the way India banks with a tectonic shift in its digital offerings by creating journeys that are simple, convenient, and hassle-free.
Speaking on the appointment, Ashish Morone, Head – Brand and Marketing Communications, HDFC Bank said, “At HDFC Bank, we intend to change the way India banks. Our aim is to digitise and simplify the banking experience for all consumers and we’re excited to welcome Wondrlab as our partner in this journey. Their expertise in dynamic creative marketing capabilities and understanding of the digital ecosystem makes them the perfect fit for our future-forward journey.”
Speaking on the appointment, Rakesh Hinduja, Co-Founder & Managing Partner of Wondrlab, said, “As a full funnel martech company, we at Wondrlab are proud of the trust placed in us by India’s largest private sector bank. The HDFC Bank mandate offers us wonderful prospects to create innovative work integrating creativity, data, and technology in the campaigns, going forward.”