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Home Industry Brief

HELL ENERGY DRINK comes on board as Official Energy Drink Partner for Nuvama Private T20 Mumbai League

by MN4U Bureau
June 1, 2026
in Industry Brief
Reading Time: 2 mins read
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HELL ENERGY DRINK comes on board as Official Energy Drink Partner for Nuvama Private T20 Mumbai League
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Mumbai: HELL ENERGY DRINK, one of the world’s fastest-growing energy drink brands, has announced its partnership with the Mumbai Cricket Association as the Official Energy Drink Partner for Season 4 of the Nuvama Private T20 Mumbai League and the inaugural Nuvama Private T20 Mumbai Women’s League. The tournament will be held from 01 June 2026 to 13 June 2026 at the iconic Wankhede Stadium in Mumbai and will feature 30 high-voltage matches, including seven matches in the women’s tournament.

Unnikannan Gangadharan

Commenting on the association, Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED said, “Cricket continues to be one of the strongest platforms for audience engagement in India, bringing people together from across demographics. The Nuvama Private T20 Mumbai League captures that passion and energy perfectly and has established itself as an important domestic tournament with strong local connect. Through this partnership, we look forward to engaging with cricket fans and supporting a platform that brings together established and emerging talent. We look forward to an exciting season ahead.”

With this partnership, HELL ENERGY DRINK is further strengthening its connect with youth audiences and reinforcing its commitment towards aligning with the brand’s focus on platforms that resonate with sports, youth culture, and performance. The association with Mumbai Cricket Association also enables HELL ENERGY DRINK to become an active partner in nurturing emerging cricket talent in the region, fuelling the aspirations of the next generation and strengthening the sport’s foundation.

Rajdip Gupta, Chairman, League Governing Council, said, “We are pleased to welcome HELL ENERGY DRINK as the Official Energy Drink Partner for the Nuvama Private T20 Mumbai League. The continued support of leading brands is an important indicator of the growing stature and credibility of the tournament. As we work towards strengthening Mumbai’s cricketing ecosystem and providing a competitive platform for emerging talent, partnerships such as these play a valuable role in supporting the league’s long-term vision and development.”

Organised by the Mumbai Cricket Association, the Nuvama Private T20 Mumbai League is a professional franchise-based T20 cricket tournament focused on strengthening Mumbai’s cricket ecosystem and providing a platform for emerging talent. The season will see top stars such as Shreyas Iyer, Suryakumar Yadav, Ajinkya Rahane, Yashasvi Jaiswal, Shivam Dube, Shardul Thakur, Tushar Deshpande, and Sarfaraz Khan take the field alongside emerging players from Mumbai.

This season will also witness the launch of the inaugural T20 Mumbai Women’s League, introduced by the Mumbai Cricket Association as a step towards strengthening women’s cricket in the city. Leading players such as Sayali Satghare, Saima Thakor, Humairaa Kaazi, teenage batting sensation Ira Jadhav, Sanika Chalke and Simran Shaikh, among others, will take the field in the women’s tournament.

The men’s competition will feature eight teams: Aakash Tigers Mumbai Western Suburbs, Arcs Andheri, Bandra Blasters, Eagle Thane Strikers, Mumbai South Central Maratha Royals, North Mumbai Panthers, SoBo Mumbai Falcons and Triumph Knights Mumbai North East. The women’s tournament will run simultaneously, featuring three teams: SoBo Mumbai Falcons, Thane Sky Risers and Aakash Tigers Mumbai Western Suburbs.

Fixtures for the tournament are available on the official website of the Nuvama Private T20 Mumbai League: Men’s Tournament, Women’s Tournament.

Tags: HELL ENERGY DRINKRajdip GuptaUnnikannan Gangadharan

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