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Home Campaigns

Hero Lectro officially launches its Wide Range of E-Cycles

by MN4U Bureau
July 31, 2020
in Campaigns, Featured
Reading Time: 2 mins read
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Hero Lectro officially launches its Wide Range of E-Cycles
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Delhi: Hero Lectro has successfully launched its e-cycle range with a series of digital films. These films, however, don’t shy away from the context of the new normal, and answer the question, ‘Why Lectro?’ with a refreshing sense of honesty.

Right from the get-go, they delve into concerns faced by our target audience; some of whom are seeking sensible personal mobility, while others are looking for convenient ways to sustain their fitness habit. The films demonstrate how Hero Lectro solves both these problems seamlessly, all while showing off the edgy and sporty look of these stunning e-cycles. With the highlighting of attractive product features such as top speed, maximum range, and various modes, the films end on the messaging of ‘Move at your will’, thereby describing the freedom of mobility which a Lectro e-cycle brings into the lives of its owners.

Sumanto Chattopadhyay
Sumanto Chattopadhyay

Sumanto Chattopadhyay, Chairman, and Chief Creative Officer, 82.5 Communications: “The Hero Lectro is the perfect product for the times we live in—keeping you healthy while getting you to your destination smoothly. Our campaign seeks to deliver this relevant message with simplicity and a touch of style.” 

Chandana Agarwal
Chandana Agarwal

Chandana Agarwal, President North, 82.5 Communications: “We are delighted to partner with Hero Lectro, a business won by us recently. An electric cycle is often the smarter answer to some of the issues faced by most of us. Therefore, this campaign aims to address the very real needs of real people; Be it the need for personal mobility, the need to be fit despite life’s constraints, the need for a more reasonable cost of ownership, or simply the need to move in a more eco-friendly manner – Hero Lectro is the answer to these problems, and so much more. It truly does allow an individual to move at their will in every sense.” 

Preeta Mathur

Preeta Mathur, Group CD, North, 82.5 Communications: “The campaign idea Move at your will intends to give the riders the sense of freedom they would get when they choose an e-cycle.  Our films show everyday people having an honest conversation about how choosing Hero Lectro is helping them stay fit and commute at their will.” 

 

CREDITS

Agency: 82.5 Communications

Chief Creative Officer & Chairman: Sumanto Chattopadhyay

Co-Chairman & CEO: Kapil Arora

Head of Strategic Planning: Rishabha Nayyar

Group Creative Director: Preeta Mathur

Creative Team: Avantika Viswanathan

Account Management: Anuj Sharma, Anandani Kapur

Planning: Abhilasha Mathur

Production House: Solo Trio Films  Director: Paul Jojji Kokkat

Twitter: 

He likes solving problems and writing codes that work on his fingertips. But what about the long commute, you ask? Well, he has a solution for that too – Hero Lectro E-cycle. It’s commute at his will. #MoveAtYourWill
Know more: https://t.co/x45dpY4zGj pic.twitter.com/U8UcVie2kc

— Hero Lectro E-Cycles (@HeroLectro) July 30, 2020

Facebook: 

This dude has the source code for easy commute

He likes solving problems and writing codes that work on his fingertips. But what about the long commute, you ask? Well, he has a solution for that too – Hero Lectro E-cycle. It’s commute at his will. #MoveAtYourWillKnow more: https://herolectro.com/moveatyourwill/

Hero Lectro E-Cycles ಅವರಿಂದ ಈ ದಿನದಂದು ಪೋಸ್ಟ್ ಮಾಡಲಾಗಿದೆ ಗುರುವಾರ, ಜುಲೈ 30, 2020

Instagram:

View this post on Instagram

He likes solving problems and writing codes that work on his fingertips. But what about the long commute, you ask? Well, he has a solution for that too – Hero Lectro E-cycle. It’s commute at his will. #MoveAtYourWill . . Click the link in bio to know more. . . #HeroLectro #Hero #Cycles #ECycles #CyclesInIndia #EMobility #ElectricVehicles #Future #ECommute #RideTheCharge #FutureOfCommute

A post shared by Hero Lectro E-cycles (@herolectro) on Jul 30, 2020 at 2:09am PDT

YouTube:

Tags: 82.5 CommunicationsChandana Agarwal 82.5 communicationsHero LectroPreeta Mathur 82.5 CommunicationsSumanto Chattopadhyay 82.5 Communications

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