Hershey India, a part of The Hershey Company, has released their biggest-ever multimedia campaign for the national launch of the globally loved HERSHEY’S KISSES chocolate, by partnering with one of the leading actress of Indian cinema, Shraddha Kapoor. In the communication, Shraddha Kapoor who has been brought on-board as the brand ambassador of Hershey’s Kisses, is shown sharing and relishing the distinctive Hershey’s Kisses chocolate, while enjoying a playful bonding moment with her friend. The campaign is set to release across multiple mediums, including television, digital and in-store.
Sharing his views on the national launch of Hershey’s Kisses in India, Herjit Bhalla, Managing Director, Hershey India Pvt. Ltd., said, “We are delighted to offer the increasingly discerning premium chocolate consumer a range of globally loved HERSHEY’S chocolates. The HERSHEY’S brand has been leading our India growth, and we believe this is the right time to build our presence in the large growing premium chocolate category in India, with the national launch of Hershey’s Kisses. I am excited about our new campaign and am sure with Shraddha being on board, it will help drive salience and desire further for this iconic chocolate brand.”
Sharing his views on the new communication campaign, Sarosh Shetty, Marketing Director, Hershey India said, “The distinctive new communication brings alive the unique proposition of HERSHEY’S KISSES. It celebrates the distinct shape of a delicious Hershey’s Kisses chocolate, each of which is specially wrapped to make your loved ones feel special. Sharing Hershey’s Kisses is a great way to express one’s affection, and a warm, friendly Shraddha beautifully embodies this proposition in our new communication. We are looking forward to these delightful chocolate treats spreading happiness and smiles in many Indian homes.”
Virat Tandon, CEO, MullenLowe Lintas Group said, “It’s our privilege and joy to partner with the HERSHEY’S India team to launch the world’s most loved premium chocolate Hershey’s Kisses, pan India. Right from its shape to packaging to taste, everything about Hershey’s Kisses is unique. So, it is even more important for us to carve an equally unique place for it. And that’s exactly what the team at Lowe Lintas and Hershey’s India team have done together.”
Speaking about her association with Hershey’s Kisses, Shraddha Kapoor said, “I am so excited to be associated with a delightful global chocolate brand that I have always adored since my childhood days. I think sharing HERSHEY’S KISSES chocolates, is the sweetest way to express one’s affection and bond with your loved ones.”