Mumbai: Kavita has over two decades of experience in Strategic Public Relations and Communication. Her core expertise lies in corporate brand reputation management, crisis and issues management, with extensive experience in building external and internal communication outreach programmes customised to varying audiences.
Till very recently, Kavita was the Chief Talent Engagement Officer and a member of the India Management Team of Genesis Burson-Marsteller (www.genesisbm.in) and PPR South Asia (www.pprww.com). As part of her responsibilities, she led the Talent Management, Learning & Development, Technology Functions for both organizations. She was responsible for developing and driving the People Strategy to attract, develop and maximize talent across the firms.
Prior to joining Genesis Burson-Marsteller, Kavita spent close to a decade with HSBC Bank Plc. and was the Global Head of Communications, HSBC Technologies and Services (HTS). Kavita was responsible for leading the strategy, planning and execution of all internal and external communication initiatives in support of HTS’s strategic business initiatives across the globe. She has served on severalof HSBC’s ExCom Boards providing Strategic Communication Counsel on transformational and reputational projects for the organization.She also provides strategic counsel to clients on internal communication campaigns, leveraging the experience she has gained in this area over the past two decades. During her time at HSBC, she has played a key role in the Transformation of the Bank in their journey to integrate various businesses and regions in order to be more relevant to their shareholders and profitable across the globe.
Prior to HSBC, Kavita was Partner Associate with Genesis PR (now Genesis Burson Marsteller), leading the Corporate, Healthcare and Financial Services practicesfor the Firm and was responsible for providing Strategic Communication Counsel to severalBlue-Chip Indian and International Companies. Kavita’s early years were spent in the media industry working in the marketing divisions of the Times of India and Indian Express Groups which gave her a strong foundation in market outreach and customer experience.
Kavita has a Masters in English Literature, Diploma in Business Administration, and has done Executive Leadership courses from INSEAD (https://www.insead.edu) and Chicago Booth (https://www.chicagobooth.edu/