Mumbai: Shot by Wahter, an advertising and packaged drinking water brand, has announced a strategic partnership with Himalaya Wellness, a global leader in healthcare and Ayurveda. As part of this collaboration, Himalaya Hydrating Aloe Vera Face Wash will be prominently featured on 11 lakh bottles of Shot by Wahter across the Mumbai region.
This unique partnership merges Himalaya’s trusted heritage with Shot by Wahter’s innovative advertising model, transforming everyday hydration into an engaging brand experience. By leveraging Shot’s dynamic, youth-centric design and extensive distribution network—spanning General Trade, Modern Trade, and mom-and-pop stores—Himalaya gains unparalleled consumer visibility in high-footfall retail environments.
Shubham Sharma, spokesperson, Wahter, expressed enthusiasm about the collaboration, “Partnering with Himalaya, a brand synonymous with trust and quality, is a proud moment for us. This collaboration validates our vision of turning Shot by Wahter into a dynamic platform where brands can connect with consumers in an authentic and impactful way.”
Echoing this sentiment, Pratheep Kumar, Media Manager, Himalaya, shared: “We are excited by this association with Shot by Wahter. We wanted to create awareness around skin hydration through our Himalaya Hydrating Aloe Vera Face Wash variant, and Shot by Wahter is a novel concept that perfectly aligned with the message we wanted to leave with the audience.”
Launched in November 2024, Shot by Wahter has quickly made waves in the market, selling over 2 lakh bottles during the off-season. This partnership highlights a growing trend where established brands like Himalaya are embracing non-traditional, high-engagement advertising platforms to connect with digitally savvy, younger audiences while staying true to their legacy of trust.
