Mumbai: Hindustan Unilever (HUL) has elevated Tejas Chaudhari to the role of Lead – Quick Commerce (National Account Manager). Prior to this elevation, he was serving as Lead – Performance Marketing at the company.
Chaudhari announced the development on LinkedIn, describing the move as a transition into a faster, higher-intensity business environment. “Different problem set. Higher velocity. Same belief: execution compounds. Looking forward to learning, unlearning, and building again,” he said.
He joined HUL in August 2021 as Performance Marketing Manager – eCommerce, and has since played a central role in strengthening the company’s digital commerce engine. In his previous role as Lead – Performance Marketing, Chaudhari was instrumental in building and scaling the Performance Marketing team at Unilever, expanding the team from five members to over 20 professionals.
A digital-first marketer with over 12 years of experience, Chaudhari has worked across e-commerce, quick commerce and consumer brands, driving growth through performance marketing, media strategy and digital innovation. At HUL, he has led performance marketing across platforms such as Amazon, Flipkart, Blinkit and other emerging quick commerce players, managing media investments of over $250 million over a four-year period.
His responsibilities have included building automation- and AI-led frameworks for campaign optimisation, scaling experimentation models and contributing to double-digit growth as part of the e-commerce leadership team.
Before joining HUL, Chaudhari led digital media planning at Tata CLiQ. He also headed digital marketing and client engagement at Quantastic, where he built performance marketing capabilities across Google, Meta and LinkedIn Ads for clients across sectors including BFSI and EdTech.
Chaudhari is also the co-founder of consumer brand Krème de la Krème, which was recognised among India’s top 45 SMEs. Earlier in his career, he worked on category and brand initiatives at Audi India and Lodha Group, gaining experience in premium consumer marketing and large-scale ATL campaigns.
His elevation comes as HUL continues to sharpen its focus on quick commerce, digital acceleration and performance-led growth models across key online platforms.
