New Delhi: Hisense India, a subsidiary of the Hisense Group—a global leader in consumer electronics and home appliances with a presence in over 160 countries—has appointed Adfactors PR as its strategic communications partner. The collaboration is aimed at enhancing Hisense India’s market visibility, strengthening brand credibility, and establishing a stronger connect with consumers in one of the fastest-growing consumer electronics markets in the world.
Under the mandate, Adfactors PR will focus on driving impactful media communications, boosting influencer engagement, and positioning Hisense India as a thought leader on global consumer electronics trends and smart technology. The efforts will highlight Hisense’s product innovations, upcoming category expansions, and market leadership ambitions.
Leveraging Adfactors PR’s wide national presence, the campaign will support Hisense India’s accelerated offline expansion through partnerships with major retail chains, along with the launch of new products across key categories. Integrated PR campaigns will be designed to build consumer trust, drive awareness, and strengthen Hisense India’s market positioning.
Pankaj Rana, CEO of Hisense India, said, “The consumer electronics market in India is highly competitive, with demand growing steadily due to rising disposable incomes, increased internet penetration, a tech-savvy youth population, and an expanding middle-class. In this dynamic landscape, effective brand storytelling is essential. Partnering with Adfactors PR gives us the right partner to shape and share our story. With strategic media communication, we are on the right track to building proximity with consumers across India, aligning our brand promise with their evolving aspirations.”
Samir Kapur, Director at Adfactors PR, added, “Hisense India and Adfactors PR share a common vision of seeking to understand customer needs and working towards addressing these. We are delighted to partner with Hisense, a globally-recognised leader in the smart television category, and look forward to supporting its journey towards becoming one of the most trusted and admired brands in the Indian consumer electronics space through impactful and modern business communication.”
