Mumbai: IPG Mediabrands has announced the appointment of its specialist unit, Team Mavericks, as the media agency of record for H&M following a competitive multi-market pitch covering Singapore, Japan, South Korea, Malaysia, Vietnam, and the Philippines — the latter being a market where the IPG Mediabrands network was already incumbent.
The appointment marks the first time H&M has centralized its media business with a single agency across this part of the world. The global fashion brand also partners with IPG in Latin America and Eastern Europe, signaling a growing alignment between the two companies in key international markets.
“We are absolutely thrilled that the iconic fashion brand H&M has selected IPG Mediabrands Team Mavericks as their trusted media agency partner across our region,” said Leigh Terry, CEO, IPG Mediabrands APAC. “We thoroughly enjoyed every touchpoint with the H&M team throughout their selection process and felt in lockstep with their open and collaborative spirit, and their mission to inspire and engage consumers across the region with a fresh and innovative approach to fashion.”
“As H&M continues to evolve as a global fashion brand with strong local relevance, it’s crucial we have a media partner who shares our values of creativity, innovation, and collaboration,” said Elin Sandberg, Head of Marketing, H&M Region East Asia. “Team Mavericks demonstrated an inspiring understanding of our brand and ambition across diverse markets, and we’re excited to partner with them to connect even more meaningfully with our customers across Region East Asia.”
The appointment further cements IPG Mediabrands’ growing influence across the Asia-Pacific region, where its bespoke, client-centric teams continue to drive integrated media solutions for global brands.
Team Mavericks’ appointment as media partner to H&M in Singapore, Japan, South Korea, Malaysia, the Philippines, and Vietnam is effective from December 1, 2025.
