Mumbai: India’s leading marketing technology startup HockeyCurve, known for its innovative product offerings, today announced the launch of CartMetric, a first-of-its-kind AI-powered dynamic remarketing suite for eCommerce brands.
India is touted to be the fastest-growing e-commerce market in the world, expected to surge by a massive 1200% by 2026. Courtesy the COVID-19 pandemic that has completely changed the dynamics of trade, this growth is only likely to accelerate. Experts forecast that online penetration is likely to go up by as much as 50%.
Etailers are already witnessing a 120-140% surge in shipments, higher than pre-Covid levels. Top players have also reported a 30-40% growth in the post-Covid era. As the competition in the space heats up, and newer customers explore the online medium, brands need to focus on targeting accurately and remarketing to acquire the right customers while optimizing ROI.
“Selling online is tough. The average conversion rate on any e-commerce platform is merely between 2-4% i.e. only 4 in 100 people who visit a brand’s platform eventually end up buying. At the moment, companies invest close to 30% of their digital marketing budgets on remarketing solutions, most of which are a complex web of technological integrations, multiple tools for analytics, media buying and managing user data along with deployment of an expensive resource to lead it all,” says Aditya Jagtap, CEO, HockeyCurve Growth Solutions.
CartMetric, a full-stack offering, is easy to integrate and works on a purely outcome-driven billing model, allowing customers to pay only when they see results. CartMetric allows clients to control technology-related aspects such as managing product feed and user data, optimizes media buying through a transparent process, and boosts promotional creatives intended at attracting the right audience with the power of AI. In short, clients can focus on what they do best – creating an online business – while CartMetric takes care of the rest.
In a pilot conducted with one of India’s largest e-commerce players, CartMetric was able to generate over 10 crores + worth of GMV on spends as low as INR 55 lakh.
“Ecommerce brands are looking for tools that are outcome-focused and revenue-driven. After 3 years of research, building the best-in-class technology stack, and working with some of the world’s largest eCommerce companies, we are confident that CartMetric is what brands need and want,” says Harsh Wardhan Dave, Co-Founder, HockeyCurve Growth Solutions.
“Compared to other popular remarketing channels, CartMetric offers 3X better results. Add to that the fact that integration is just a click away, and billing to is based on revenues generated. That is the value for the buck that marketers and brands are seeking,” he added.
The USPs of CartMetric include:
- Single Click Integration
- Smart Feed Management
- User Recommendation Generation
- In-built Programmatic Media Buying Engine
- AI-powered Creatives
- Live BI Dashboard
The company released more details about the product on their blog: https://bit.ly/2CAMwrS
In 2019, HockeyCurve had launched two other innovative products that took the market by storm – SportsPlex, and DCO. SportsPlex.pro, the world’s first AI-powered suite for sports, uses AI to pick up exciting moments from live sporting events to create power-packed digital campaigns for brands to engage with audiences in real-time. Hotstar has been using SportsPlex for the last three years now for their biggest cricketing property, the IPL. DOC, a programmatic offering, is used by major OTT players and digital platforms including ZEE5, Voot, Hotstar, and Amazon Prime Video across major marketing KPIs such as user acquisition, retention, app downloads and subscriptions to name a few.
Since its inception in 2016, HockeyCurve has created a diversified range of technology-first advertising solutions to help brands create effective digital marketing campaigns. The product suite includes a programmatic DSP, custom ad server, a recommendation engine, and a dynamic creative suite.