hoichoi, a Bengali OTT platform, has announced the launch of its new content wing, hoichoi studios, marking its debut in the Bengali entertainment industry.
With this launch, the company aims to create compelling stories by expanding its format and medium of storytelling; dedicated to telling stories that are non-episodic through theatrical films.
hoichoi studios has outlined its plan and aim to entertain the audience with 3 to 5 theatrical releases, starting this year.
An official statement issued by hoichoi read, “Foraying in as a Content Production Hub with hoichoi studios, we plan to curate relatable stories that have traditionally been confined to the Web and with the help of hoichoi’s learning of the last 6 years from data as well as from direct user feedback, expand the reach of such stories to other geographies.”
In addition to this, hoichoi will continue to produce 25-30 Original series every year along with bringing forth World Premiere movies.
hoichoi has unveiled its first project under hoichoi studios – Shri Swapankumar-er Badami Hyena’r Kobole – slated for a theatrical release this Kali Puja. Directed by Debaloy Bhattacharya, and inspired from the famous pulp stories of Shri Swapankumar, the film will feature popular actor Abir Chatterjee in the lead as Deepak Chatterjee, a detective in his novels, along with veteran actor Paran Bandyopadhyay as the writer Swapankumar. The shooting for the film will start from this May.
Talking about the launch of hoichoi studios, Chief Operating Officer, Soumya Mukherjee who will also perform responsibilities as a producer for hoichoi studios, said, “With the support of our creators, talents, and the entire entertainment industry, we have been able to consistently deliver quality content to our users. The trust of our consumers across geographies is what acted as a catalyst behind the culmination of the hoichoi studios, our new wing. After catering to the audience with 130+ Web Series, 20+ Web Films, 10000+ Short Format Content and 500+ Acquired Films, we wanted to entertain and serve our audience by expanding to a new format. It is exciting to release our film, Shri Swapankumar-er Badami Hyena’r Kobole, this Kali Puja, at your nearest Theatres.”