First Partners, India’s premier business-outcome focused communications firm has won the public relations mandate for Home Credit India.
First Partners was selected following a multi-agency pitch. The mandate encompasses a communication spectrum spanning reputation building, brand amplification and building a 360-degree communication programme covering all organizational functions.
Commenting on the mandate, Nidhi Malik, Vice President- Communications & CSR said “We are delighted to get First Partners onboard as our communications partner. At Home Creditit is our constant endeavour to enable customers realize their aspirations in a financially secure way and we aim to drive and broaden financial inclusion for the unbanked population by providing a positive and safe borrowing experience. We were therefore looking for an agency partner who could bring both the strategic oversight as well as effective execution capabilities to match our vast and growing needs. First Partners impressed us with their insights and business focused approach to communications. They’ve been tasked to lead strategic communications and provide integrated solutions for Home Credit’s corporate reputation and brand in India.”
Speaking on the appointment, Atul Ahluwalia, Founding Partner, First Partners, said “We are delighted to be chosen as the public relations partners by Home Credit India. India has among the largest poolof unbanked customers with no credit history and we are looking forward to work closely with the Home Credit team to build communication programmes which unlock this potential. We look forward to a long and successful association with Home Credit.”