Hotstuff Medialabs and Genesis Film Production have joined hands to work on the brand and social media mandate for Goeld Frozen Foods.
While the brand’s transition and evolution will take place gradually and strategically, the mandate for digital and social media will be aggressive. Goeld is an entirely vegetarian frozen food brand that uses cutting-edge freezing technology to preserve all the nutrients, flavour, and texture of the food. Hotstuff and Genesis intends to take the brand digitally across platforms, focusing on product awareness and brand promotion that would eventually promote the offtake, both online and offline.
Prahlad Kakkar, who is the Founder and Director at Genesis said, “I have been associated with the Goel family for a couple of years now and it gives me great pleasure to be intrusted with the branding of their latest venture GOELD frozen Foods. What makes this brand stand out from the others in the category, is its unique attributes to Indian’s diverse food cultures, offering the basics in staples to the exotic in snacking. We do have lot in store for the brand which will be rolled out strategically through the year, the ad film being the big highlight to watch out for….so stay tuned.”
About the association, Archit Goel, Director of Goeld Frozen Foods said, “We as a brand and organisation, are looking for a huge game, and after meeting the team at Genesis and Hotstuff, I knew that these are the individuals who can make my goal of a clean label frozen food brand a reality while also making it simple for consumers to understand. Team Genesis and Hotstuff as a collaborator have solutions to all our marketing and promotional needs. And yes, they’re very practical and have thoughts of a common man (not easy to find these days). I am sure that with the talent on board, we are going to work together for a longer period of time to create something Garma-garam.”
Working with the individuals behind the brand, Rohit Sadavarte, Business Head & Associate Partner at Hotstuff said, “It is more interesting than working with the brand itself. Archit Goel, the team’s spearhead, is frequently portrayed as having a contagious excitement and sense of optimism. Because of this, we are free to consider and try out novel concepts and branding strategies. With Goeld as a new entrant to the Hotstuff family of client, we are aggressively looking at spreading our wings in new directions; the future will soon see Hotsuff across categories like Beverages, EV Two Wheelers, Motor SUV, FinTech and many more.”
