Mumbai: House of Hiranandani, a premium real estate brand developing iconic integrated communities in India has announced that it has won the Gold Award in the ‘Best Marketing Automation Campaign’ category at the recently concluded ‘Drivers of Digital Awards & Summit, 2021’.
Prashin Jhobalia, VP- Marketing Strategy, House of Hiranandani, said: “We feel honoured to receive this recognition. The award is a testament of the resilience and agility put forth by the company despite the challenging Covid conditions. The swiftness exhibited in transitioning to an automated marketing operation was strengthened by digital enablers such as Triplead, which we adopted in July 2020.”
Elaborating on the automation enablers, Prashin added, “Automation enabled us to easily traverse through the consumer journey from identification to conversion with all necessary details with ease and convenience. We witnessed a visible success from our lead nurturing activities and led to increase in website visitors with improved session time. The customized communication basis the user’s engagement though drip campaigns and use of advanced analytics learnings to fine-tune the digitial campaigns led to increase in leads and walk-ins with increase in sales. The automated journey has definitely made an enormous difference to our business and we look forward to creating more such impactful campaigns in the near future.”
The company won the award after facing a tough competition from finest automation campaigns across industries. Over 150 brands participated from across India in 40 plus categories. Other brands who received awards in their respective categories are Amazon, Adani, Cadbury, HDFC Life, MTV India, Jio, Realme Dell, Voot TV, Myntra etc.
Rohan Shah, Co-Founder, Realatte, the digital agency that executed the campaign said, “We are delighted to receive this prestigious award and coveted recognition from Drivers of Digital Awards and Summit. Our focus has been centered around innovations that bring transformation to our customers in this dynamic sector.”
The Drivers of Digital Awards and Summit is a leading program in India designed to identify, acknowledge and reward enterprises, agencies, and individuals who have significantly transformed marketing by leveraging the power of digital and automated processes. Numerous stalwarts and stakeholders of the industry form the Jury of this program and contribute to making the Drivers of Digital Awards the best in its category, while adding unmatched value and credibility to the initiative.