MUMBAI: In many aspects of daily life, people are often guided by long-standing beliefs associated with the number three – whether it is three people travelling together, or three people embarking on a task. This sentiment finds expression in a familiar phrase, “Teen tigda kaam bigda” (“Three’s a crowd”), that we simply follow.
The ‘Teen Tigda Kaam Tagda’ campaign will be rolled out across multiple media platforms, including digital, print, and outdoor.
Building on this insight, HSBC Mutual Fund has introduced a new digital film, ‘Teen Tigda Kaam Tagda’, emphasising the strategic advantages of the ‘Power of Three’ of investing in Multi Cap funds. This initiative aims to reinforce the value of diversification for investors seeking balanced long term portfolio growth with HSBC Multi Cap Fund.
The film Teen Tigda Kaam Tagda is a creative initiative that reinterprets the belief around the number three and presents them in the context of smart investing. In the world of investing, the number three, as captured in the film, reflects the strength of Multi Cap funds, which invests across large cap, mid cap, and small cap stocks. This diversified approach helps investors balance risk and reward, capturing growth opportunities across the market spectrum.
‘Teen Tigda Kaam Tagda’ uses self-aware humour to connect with viewers, never mocking beliefs but gently encouraging viewers to think differently when it comes to their financial decisions. The brand enters the conversation at the moment of clarity, demonstrating how a Multi Cap fund—built on the strength of three—can help investors aim to achieve long term growth..
The film follows Ramesh (the protagonist), who believes “Teen Tigda, Kaam Bigda”. This belief shapes his daily life: at breakfast, he avoids having three parathas by giving one away; in the lift, he cleverly avoids being the third person; and he refuses to travel in a three-wheeler with colleagues. When it comes to investing, however, the narrative introduces a new perspective, demonstrating how combining three market segments (large, mid, and small cap) within HSBC Multi Cap Fund can potentially work for investors by offering diversification and long-term growth.
The film ends with a message, ‘Teen Tigda Kaam Tagda’, demonstrating how bringing together large, mid and small caps through a Multi Cap fund aims to work effectively for investors.
Ankur Thakore, Chief Business Officer, HSBC Mutual Fund, said, “Teen Tigda Kaam Tagda” reinforces our commitment to helping customers make well informed, confident decisions for long-term financial growth through investment in Multi Cap funds. It is our attempt to bring a familiar perspective into the investment context showcasing that the power of three can actually work in the customer’s favour.”
Key Highlights of the Campaign:
- Spotlight on Multicap Funds: Demonstrates how investing across large, mid, and small cap stocks can potentially create a robust, balanced portfolio.
- Self-aware Humour: Engages audiences with relatable scenarios, never dismissing cultural habits.
- Respectful Reframing: Acknowledges cultural beliefs while introducing a rational, financial perspective.
- Financial Empowerment: Encourages investors to make informed, confident decisions for their financial future.
