Mumbai: Aveeno Baby, a paediatrician-recommended brand for babies’ sensitive skin, has expanded its science-backed portfolio in India with the launch of the Aveeno Baby Daily Moisture Cleansing Bar. The premium soap-free cleansing bar is powered by colloidal oatmeal and is designed to gently cleanse without drying delicate skin.
Developed specifically for the Indian market, the new cleansing bar aims to provide parents with a superior solution for managing babies’ sensitive skin conditions. Formulated with the power of oats, the product is designed to cleanse gently while helping preserve and strengthen the skin’s natural barrier.
Developed in collaboration with pediatricians and dermatologists, the Aveeno Baby Daily Moisture Cleansing Bar offers mild cleansing with a balanced pH of 5.5, helping maintain the skin’s natural moisture. Crafted using sulfate-free, coconut-derived surfactants, the bar creates a mild, rich, and creamy foam without irritating sensitive skin, making it suitable for newborns from birth.
Backed by robust safety and efficacy studies conducted among newborns, babies, and toddlers with sensitive skin, the non-soap bar has been clinically tested to provide gentle cleansing, reduced dryness, and enhanced barrier function. Unlike conventional soaps, which are often alkaline and may disrupt the skin’s acid mantle, the soap-free formulation is designed to be milder and more suitable for sensitive and compromised skin.
Sharing the rationale behind the launch, Manoj Gadgil, Business Unit Head – Essential Health & Skin Health and VP Marketing, Kenvue said, “Over the last decade, there has been significant increase in babies and children suffering from sensitive skin conditions like Atopic Dermatitis (AD), eczema and diaper dermatitis largely due to extreme weather and environmental conditions. As per the Indian Academy of Pediatrics (IAP), the incidence of AD in Indian children has increased by approximately 20-39%[1]. Given the growing incidents, parents are increasingly seeking diverse solutions to prevent and effectively manage these conditions.
We are excited to introduce the Aveeno Baby Daily Moisture Cleansing Bar, bringing the same goodness of colloidal oat to a new bar format and further strengthen our clinically proven sensitive-skin portfolio in India. This innovation reflects our deep understanding of baby skin science and physiology, developed in collaboration with pediatricians & & dermatologists, to create a superior product that offers relief and hydration creating a strong foundation for a baby’s healthy skin.”
The product was officially launched at the 63rd Annual Conference of IAP-Pedicon 2026 by Dr. Alok Bhandari (Treasurer, IAP), alongside eminent dignitaries from the Indian Academy of Pediatrics, with over 2,000 healthcare professionals from across India experiencing the brand’s science-backed portfolio and clinical literature around sensitive skin in babies.
Dr. Dilip Tripathi, Regional Head of Baby & Women’s Health Research & Development at Kenvue, emphasized the clinical advantages of non-soap-based bars, stating “Sensitive skin requires specialized care, particularly in infants. Not all cleansers are equal and effective, especially for sensitive skin conditions. Today, premium soap-free cleansing bars are becoming the preferred choice in pediatric practice due to their effective cleansing properties while being gentle on the skin and preserving the natural barrier. Aveeno Baby Daily Moisture Cleansing Bar is clinically tested to provide gentle cleansing, reduce dryness with a balanced pH to protect the barrier function making it an ideal cleansing solution for babies with sensitive and compromised skin.”
Priced at INR 200, the Aveeno Baby Daily Moisture Cleansing Bar is available across key e-commerce platforms and modern trade outlets. To support the launch, Aveeno Baby will roll out a digital campaign across Meta and YouTube, complemented by influencer collaborations with parenting creators to educate mothers about sensitive skin conditions and the need for science-backed skincare solutions.
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