Mumbai: Hyper Connect Asia, a leading strategy-led agency for the digital age, today announced an exciting collaboration with Beerajaah Swain Consulting. BSConsult is a specialist growth marketing agency lead by Beerajaah Sswain whose former stints include Head of Mobile & Innovation at OMD & Ogivly Neo. Hyper Connect Asia has been working with start-ups and scale-ups in the Direct-to-consumer (D2C) space who are looking at a 360-degree brand and marketing approach. With the BS Consult partnership, they will cement their offering in performance media, growth strategy, influencer engagement and CRM nurturing to drive success for the D2C brands.
Beeraajah comes with 19 years’ experience and has managed large media & performance mandates for coveted global brands like Unilever, Nike, Apple, Diageo, KFC, McDonalds, etc. He is running a successful consulting practice in Growth Marketing for digital first & D2C clients.
Commenting on this partnership, Ankur Pujari, Co-founder and Business Lead at Hyper Connect Asia said, “We believe that Beeraajah would help us expand our portfolio in the D2C space which has been our business focus for the last 6 months. He brings in an ideal mix of experience and strategy along with a deep understanding of data analytics. This category is set to explode and we have already added 5 brands in the D2C space where 2 are from the House of Marico and 3 national and international .”
Beeraajah Sswain added, “D2C is on the rise in Asia and we will have more brands jumping on the D2C bandwagon post COVID world. I have been working with a lot of start-ups as well as scale-ups and branding & strategic thinking is a huge opportunity area where D2C brands will have to invest if they have to fight for the mind-space of the consumer and Hyper Connect Asia is doing some great work in this space. So it’s a match of head and hearts.”
Kiran Khadke, Co-Founder and Creative lead at Hyper Connect Asia further added, “Beeraajah’s in-depth understanding of the space would help us drive growth for our D2C clients. Together we intend to deliver some of the most innovative solutions to our clients which would also be cost-effective.”