Mumbai: ICICI Lombard and leading social and digital agency – KRDS Asia have extended partnership for the fourth consecutive year. With this sustained and long-term creative partnership, the brand and the agency set out for yet another year of digital innovations, engagements and compelling investor-education led digital and brand campaigns.
With a two-pronged approach, in the last two years, KRDS Asia and ICICI Lombard have delivered some of the most noteworthy digital campaigns. From conducting surveys on Women’s Day, International Yoga Day and World Health Day to creating engagement around important topics like road safety and travelling with insurance, KRDS Asia, with its creative strategy and on-point communication has constantly strived to keep the brand’s digital presence ahead of its curve.
Last two years also saw the launch of ICICI Lombard’s flagship health campaign – #DoTheDifficult. The offline campaign was amplified and integrated across the brand’s digital properties by KRDS Asia and garnered maximum reach and engagement. The agency and brand have worked in sync to give a series of offline campaigns and initiatives a digital spin-off. The brand’s CSR initiative for lesser privileged children – Caring Hands and #RideToSafety, an initiative to create awareness about road safety were given impetus on digital with key communication and a strategic approach.
Commenting on the association, (quote from ICICI Lombard) “It’s been more than three years since we initiated our business relationship with KRDS. Overall it has been a good experience with the team adding lot of value to our social media campaigns. The team is well versed with the subject matter and is able to develop interesting creatives while adhering to the timelines. Their understanding of the brand and the category helps in seamless execution while creating communication that is impactful and clear in terms of messaging.”
Talking about continued association, Parth Nagar – Country Head – KRDS India said, “It is always a delight to work with a brand that is a household name, resonates with the common man and is also an industry leader. Whether it is with the wellness program or their corporate social responsibility, the brand is always at the forefront of striking a chord with its customers. Having driven the brand’s digital presence for the past few years, this year, we aim to go a notch higher and with strategic digital innovations and creative content that will bind the audiences further.”
ICICI Lombard is a leading insurer providing travel, health, home and motor insurance. The brand is also acclaimed with Indian Insurance Award of ‘Claim Leader – General Insurance’ and many more such recognitions.