Digital streaming platform iflix is venturing into production with the launch of a studio to create short-form video content.
Called Studio2:15, the new endeavour is headed by digital media innovator Craig Galvin, who recently served as executive producer on global campaign, Louder Together.
The studio has been tasked with creating ‘engaging and experimental snackable and short-form content’ for the subscription video-on-demand (SVOD) platform. It will commission and produce collaborative projects from international, regional and local creatives.
“The creation of Studio2:15 marks a monumental step as we expand our content offering to capitalise on the rapidly growing demand for highly engaging and viral short-form content. Mobile users represent the lion’s share of Internet traffic in our markets, and when it comes to mobile users, short “snackable” content is king,” said Sean Carey, chief content officer, iflix.
Craig Galvin said he was “thrilled” to join iflix and spearhead its new initiative. “Short-form content will play a significant role in iflix’ mission to redefine entertainment and share global influences alongside local culture, through ground-breaking work that excites and entertains the next billion people.
“Studio2:15’s vision is to lead the charge in redefining short-form across all iflix markets, providing our audience a compelling experience that keeps them wanting to come back for more,” he added.
Galvin is the founder of one of Australia’s leading digital agencies, The White Agency, (now white GREY), where he produced campaigns for several Fortune 500 companies, including Commonwealth Bank and Tourism Australia.