• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, January 19, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Exclusive

In 2020, 23% growth observed in News genre compared to 2016 and 5% growth compared to 2019

by Aboli Kadam
January 7, 2021
in Exclusive, Featured
3 min read
In 2020, 23% growth observed in News genre compared to 2016 and 5% growth compared to 2019
Share Share ShareShare

Recently TAM shared its report on Mirroring 2020 for Advertising in NEWS Genre, which talked about Trends in Ad Volumes of News Genre, Share of the Genre in overall TV Advertising, Exclusive Advertisers in the Genre, Leading Brands in 2020, Advertising on National & Regional Channels of News genre, and many more.

In 2020, there was a 23% growth in average Ad Volumes/Day observed on News genre compared to Y 2016 and a 5% growth compared to Y2019. The highest growth in Ad Volumes observed in Y 2018 compared to Y 2016. A resurgence in Ad Volumes seen in News genre during 3rd and 4th quarter i.e., Unlock down period after a drop in the 2nd quarter due to Lockdown.

The Average Ad Volumes on News genre reached to Pre-Lockdown level just within 2 months of post Lockdown period. During the festive period i.e., Oct’20, Ad Volumes on News genre had a double-digit share. Reckitt Benckiser was the top advertiser for 6 months viz, Jan’20 to Apr’20, Aug’20 & Sep’20 in News Genre. 2016 saw the highest share of Ad Volumes i.e., 32% in the News genre followed by 2017 & 2020 with 31% share.

During both 2019-20, Hindi News topped with a 33% share of the News genre’s Ad Volumes. All Top 5 subgenres Hindi, Bengali, Tamil, Telugu, Kannada retained their ranks in 2020. The top 5 subgenres accounted for more than 65% share of Ad Volumes during both periods.

In the Tally of Categories, Advertisers and Brands in News Genre Count of Advertisers and Brands dropped by 30% in Q2’20 which recovered by 33% and 36% respectively in Q4’20 over Q2’20. Also, the tally of categories, advertisers, and brands started increasing during the unlocking down period (Jun-Dec’20) after deep in Apr-May’20 due to lockdown.

In the leading sector Hair Care & BFSI sector join up Top 10 list with a substantial rise. Services sector topped with 14% share of News genre’s Ad Volumes closely followed by F&B and Personal Care/Personal Hygiene with 13% share each.

In the leading category, 3 of the Top 10 Categories were New entrant in 2020. Cars category leads the News genre with a 4% share of ad volumes in 2020; It was also 1st in 2019. Toilet Soaps and Tooth Pastes among the 10 belonged Personal Care/Personal Hygiene sector. Toilet Soaps, Tooth Pastes, Ecom-Media/Entertainment/Social Media & Cement categories observed positive rank shift.

In Top growing categories 180+ Categories registered Positive Growth. Whereas Hand Sanitizers saw highest increase in Ad seconds, followed by Ecom-Education during 2020 compared to 2019 in News Genre. In terms of growth % also, Hand Sanitizers topped with the highest growth of 139 Times followed by Ecom-Education with 4.4 Times growth. In leading advertisers, Hindustan Unilever and Reckitt Benckiser were the Top two advertisers in the News genre during both 2019-20. Piccadilly Agro Industries was the new entrant among Top 10. GCMMF (Amul) moved up by 7 positions to achieve 3rd rank.

In Exclusive Advertisers in the Genre 5K+ advertisers advertised exclusively in the News genre during Y 2020. Where Rahul Foundation was the top exclusive^ advertiser in the News genre followed by NIMS University. And in leading brands in the News genre, True Shield Hand Sanitizer entered as a new brand and holds 1st position in 2020. 6 brands entered in Top 10 list during 2020 over 2019.

National TV Advertisements means airing or telecasting of an advertisement on a National television channel – that is visible nationwide and are broadcast in national or international languages like Hindi or English. Regional and National News channels had a 73% and 27% share of Ad Volumes respectively in the News genre during 2020. There was a 2% rise in Ad Volumes of Regional News channels during 2020 compared to the previous Year; share also rose by 2%.

Jul’20 onwards (Unlockdown Period) saw 370+ Hours of Avg. Ad Volumes/Day on News genre; 49% more compared to Lockdown Period (Apr-Jun’20). In advertising trends, there was – 49% growth during the Unlockdown period in Ad Volumes of News channels.

Prime Time was the most preferred time-band on News genre followed by Afternoon and Morning time-bands. Prime Time, Afternoon & Morning time bands together added 70% share of ad volumes.

Tags: Ad Volumes of News GenreAdvertising in NEWS GenreHand sanitizersHindi newsHindustan UnileverNational TV AdvertisementsRahul FoundationReckitt BenckiserTAM IndiaTrends: Lockdown vs. UnlockdownTrue Shield Hand Sanitizer

Related Posts

Amazon Pay and MobiKwik deliver on Customer Xperience, Top Hansa Research's 'DigiPay 2021' Study
Featured

Amazon Pay and MobiKwik top Customer Xperience, reveals Hansa Research’s ‘DigiPay 2021’ Study

by Editorial
January 19, 2021
0

Mumbai: The brand rankings based on Net Promoter Score (NPS) show Amazon Pay, MobiKwik taking the lead at #1, with...

Read more
Taboola joins leading platforms in introducing "Stories" offering, now for the open web
Featured

Taboola joins leading platforms in introducing “Stories” offering, now for the open web

by Editorial
January 19, 2021
0

New Delhi: Taboola, the leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to...

Read more
As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

January 18, 2021
Amit Sethiya, CMO, Syska Group

Syska Group’s Top 5 points of Focus for the year 2021: Amit Sethiya, CMO

January 18, 2021
Expectations on the Budget 2021

Budget Expectations 2021: From Tax Reforms, Tech Adoption Boost to Consumer Sentiments, Industry Expects an Array of Stimulus

January 18, 2021
Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

January 16, 2021
Padma Shri Dr. J Hareendran Nair, Founder and MD, Pankaja kasthuri Herbals India Pvt. Ltd.

We believe digital spends and digital distribution is going to be a key growth driver for us going forward in 2021

January 16, 2021
Prasad Rajappan, Founder & CEO, ZIng Hr.

Outcomation Focussed Products and Services for Enterprises

January 16, 2021

Subscribe to Newsletters

Trending

Zydus Wellness consolidates media mandate with Wavemaker India
Advertising

Zydus Wellness consolidates media mandate with Wavemaker India

by Editorial
January 18, 2021
0

Wavemaker India today announced that Zydus Wellness which includes the consumer wellness brands of Heinz India has consolidated its media...

Disney+ Hotstar VIP brings the premiere of mythological series ‘The legend of Hanuman’ on 29th January

Disney+ Hotstar VIP brings the premiere of mythological series ‘The legend of Hanuman’ on 29th January

January 18, 2021
Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

January 16, 2021
Amit Sinha joins India TV as VP Strategy & Research

Amit Sinha joins India TV as VP Strategy & Research

January 18, 2021
ZEE Entertainment appoints Nimisha Pandey to head Hindi Originals for ZEE5

ZEE Entertainment appoints Nimisha Pandey to head Hindi Originals for ZEE5

January 18, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.