In these challenging times, an unwavering focus on creativity is what will make the advertising industry stronger in 2021
Rohit Ohri, Group Chairman & CEO, FCB India on the agency’s way forward in the new normal.
Focus is the most important focus for 2021
2020 has been a year focussed on survival for the advertising industry. It is imperative for the industry to shift its focus from survive to thrive. Organisations need to refresh and reinvent their purpose.
People and Culture
The focus on talent and organisational culture in this remote working scenario is perhaps the most critical. 2021 will see a hybrid of work-from-home and work-from-office emerge. This new way of working will require a reinvention of the ways in which talent is engaged and culture is built.
Responsiveness and adaptability
How companies respond to the new challenges and opportunities the global pandemic has thrown up will define future success. Speed, agility and adaptability are going to be critical. Agencies will need to build new skills and adapt their current work models to ensure that new normal ready.
Competitiveness
Building back organisational competitiveness is perhaps one of the most important focus areas for 2021. The survival mindset needs to give way to a competitive mindset. Organisational ambition needs to be reaffirmed and the focus needs to be brought to staying at the leading edge of the industry.
Creativity
The pandemic has put shackles on creativity and shrunk imagination. At FCB, our focus has been, and will continue to be on putting creativity at the centre of everything we do. In these challenging times, an unwavering focus on creativity is what will make the advertising industry stronger in 2021.
