MUMBAI: Viva ACP, a manufacturer and supplier of aluminium composite panels (ACP), has announced the launch of its new commercial featuring Bollywood actor Anil Kapoor. The commercial will be shown across theatres, television, connected television, linear television, OTT platforms, and all digital mediums.
In Viva ACP’s new TVC, Kapoor plays a triple role, embodying a Viva ACP Expert and two distinct customers to highlight the brand’s versatility. The ad showcases how Viva ACP caters to diverse needs, from durable, accessible solutions to premium, sophisticated offerings, with Kapoor stating, “We have it all here at Viva ACP.”
This approach looks to highlight that Viva ACP caters to every segment of society, offering solutions that go beyond just residential or commercial use. Whether the consumer is an everyday shopper or someone from a distinguished circle, Viva ACP sais that it looks to deliver products that blend style, functionality, and durability. The commercial looks to send a message that Viva ACP products are not only customizable and trendy but also meet essential safety standards, including weatherproof and fireproof features. With over 500 shades to choose from, the TVC reinforces that Viva ACP brings everything under one roof— designs, technology and durability—all while catering to different consumer needs and budgets. It showcases the brand’s commitment to offer solutions that it says appeal to everyone, from everyday users to those seeking premium, high-performance options.
Prakash Jain, CMD Viva Composite Panel said, “Our aim has always been to offer high-quality, innovative solutions that cater to all segments of society, whether for residential, commercial, or specialised applications. This TVC featuring our Brand Ambassador- Superstar Anil Kapoor is a testament to our commitment to providing cutting-edge cladding solutions that combine style, durability, and performance, all while ensuring that Viva ACP remains the trusted choice for customers worldwide also the industry trendsetter.”
Watch the TVC here –
