Mumbai: The Women’s World Cup final match between India and England has become one of most-watched match of the International Cricket Council (ICC) Women’s World Cup this year as the event has attracted eyeballs raking in 19.53 million impressions during the telecast.
According to data released by BARC India, the viewership from rural India was 9.9 million impressions, while there were 9.5 million impressions registered from urban India.
The semi-final against Australia ranked at number 2, for once out doing an India-Pakistan match, which comes in at number 3 on the most viewed matches featuring India.
However, the India-Pakistan match was sampled by more people than the semi-final. The reach for the India-Pakistan encounter was 9.2 million (viewers) while that for the semi-final was 6.5 million viewers. The final saw a reach of 13.7 million viewers.
The final was also the only match that saw more participation in viewership by the rural market. All other matches, including the India-Pakistan match and the semi-final against the women from Down Under, saw a greater share of urban viewership.