Mumbai: India playing matches saw 90% more ad volumes compared to Non-India playing matches in the recently concluded ICC T20 World Cup. Tam Sports has published its final ICC T20 World Cup TV Advertising Update,
The amount of advertising during the final game of the tournament increased by 57% as compared to the ICC T20 World Cup 2022. The number of categories, advertisers and brands increased by 67%, 76% and 83% respectively during ICC T20 World Cup 2024 over ICC T20 World Cup 2022.
Between the two T20 World Cups, one category was common among the top 5. It was Perfumes/Deodorant. Biscuits topped with 14% share of ad volumes during ICC T20 World Cup 2024 followed by Perfumes/Deodorant with a 7% share. The Top five categories contributed 57% and 42% share of Ad Volumes in T20 World Cup 2022 and T20 World Cup 2024 respectively. Parle Biscuits topped in ICC T20 WC-24 with 14% share of ad volumes closely followed by Vishnu Packaging with 7%. The top five advertisers had 51% and 39% share of ad volumes in ICC T20 World Cup 2022 and 2024 respectively.
Dream11.com was the only common brand among the Top five during ICC T20 World Cup 2022 and 2024. The top five brands contributed 37% and 27% share of ad volumes during ICC T20 World Cup 2022 and ICC T20 World Cup 2024 respectively.
15-20 seconds ads were utilised the most during commercial breaks, followed by less than 10 seconds Ads.
