IndiaDotcom Digital, formerly known as Zee Digital, announced the launch of its entertainment portal ScreenBox.in. The portal will offer news coverage from showbiz industry across various genres, including World Cinema, Bollywood, Hollywood, Regional Cinema, OTT, TV and Music.
An official statement issued by the IndiaDotcom Digital read, “ScreenBox is a portmanteau, blending the two words. Screen is derived from “Silver Screen” or the world of entertainment, while “Box” denotes how it will be packed in one place for the user to dip in and discover the content every time.“
Speaking on the market demand in terms of news content consumption, Roshan Tamang, Chief Content Officer, IndiaDotcom Digital, said, “Video is now the preferred format of content on Digital. However, classic film journalism in text format is also hard to beat. So ScreenBox.in was born to be a perfect blend of both. We hope our users will be delightfully engaged with an innovative coverage of happenings from the world of entertainment.”
Shridhar Mishra, CRO, IndiaDotcom Digital, further highlighted, “IDPL has been consistent in delivering program content package as per the market demand. The launch of video-first website ‘ScreenBox’ will also encourage stakeholders and advertisers to strengthen visibility in terms of branding via video during different timeslots throughout the day.”