Mumbai: Kantar BrandZ’s Top 100 Most Valuable Indian Brands have reached a combined value of $523.5 billion in 2025, accounting for approximately 13% of the nation’s GDP, according to the newly published report released recently. This year’s ranking has expanded to include 100 brands, with total brand value rising 6% year-on-year and 34 brands increasing their value. These results underscore the increasing significance of brand value in India’s economic story, with further opportunities to grow through global expansion.
HFDC Bank once again becomes India’s most valuable brand, up 18% to nearly $45 billion, As India’s largest private bank, HDFC Bank has seen its brand value increase by 377% since the first BrandZ India Report released in 2014. Its growth has been driven by continuous innovation and investment in new technology to enhance the customer experience, including the launch of Vigil Aunty, its superhero-style persona designed to educate users about financial fraud. With a strong commitment to digital banking, HDFC Bank continues to set the standard for brand leadership in India.
Completing the Top 5 are: Tata Consultancy Services (No.2; $44.2 billion), Airtel (No.3; $41.1 billion), Infosys (No.4; $25.5 billion) and ICICI Bank (No.5; $20.6 billion). India’s Top 10 most valuable brands contribute almost half (47%) of the ranking’s total value.
18 newcomers entered India’s new Top 100 ranking. Valued for the first time in a newly recognised category of Materials brands, UltraTech Cement ($14.5 billion) is placed at No.7. UltraTech Cement has become the preferred choice for individual home builders, not just large-scale projects, through emotional storytelling, expert guidance and one-stop retail solutions that empower consumers in their home-building journey. Retail chain, Westsidillione (No.38; $3.3 billion) and affordable fashion brand, Zudio (No.52; $2.5 billion) also entered the ranking for the first time this year.
Commenting on the results, Deepender Rana, Executive Managing Director, South Asia, Kantar said, “While the overall brand value growth has slowed to 6%, India’s ten fastest growing brands grew by an average of 42%, which is an astounding seven times faster. This outperformance is largely due to investment in driving meaningful difference, innovating and staying close to the needs of the consumers. While there is pressure to push short term sales via performance marketing, Kantar’s BrandZ rankings are proof that marketers and board rooms alike can rest assured, knowing their investment in brand building delivers great shareholder returns.”
India’s fastest growing brands
Zomato continues its rapid ascent, earning the title of the fastest-rising brand for the second consecutive year. Zomato climbs 10 places to rank No.21, nearly doubling its brand value to $6 billion (+69% year-on-year). By expanding beyond food delivery into adjacent lifestyle categories like seamlessly integrating its District by Zomato dine-out app, the brand has successfully tapped into growing consumer demand for convenience and value.
Travel brands are among this year’s top risers, as India’s ‘experience economy’ accelerates, with luxury hotel brand Taj (No.43; $2.9 billion, +55%) and India’s largest airline, IndiGo (No.24; $5.1 billion, +42%) all posting significant gains, together with online travel leader MakeMyTrip (No.56; $2.4 billion, +45%). Automotive manufacturer Mahindra (No.23; $5.5 billion) also increased its brand value by 53%, capitalising on rising demand for experience-led services such as off-roading drives and road trips tailored to SUV enthusiasts and adventure seekers.
Soumya Mohanty, Managing Director & Chief Solutions Officer, South Asia, Kantar, added, “Our analysis confirms that brands can outperform market conditions, even in the face of headwinds, when they are built on a foundation of deep consumer understanding. These resilient brands don’t just survive – they grow by staying closely aligned with evolving consumer needs and expectations. In today’s landscape, understanding how consumers experience and interpret your brand is no longer optional, it’s a strategic imperative. Sustained measurement and actionable insights enable brands to forge stronger customer connections, maintain relevance and secure long-term competitive advantage.”
Other highlights from the Kantar BrandZ Most Valuable Indian Brands Report include:
● Laying Strong Foundations: Four cement brands appear in India’s Top 100 ranking for the first time, reflecting the sector’s vital role in powering India’s infrastructure boom. UltraTech Cement leads the newcomers, followed by Bangur Cement (No.40; $3.1 billion), Ambuja Cement (No.65; $2 billion) and JK Cement (No.72; $1.8 billion)
● Driving Disruption through Innovation: Indian brands are reshaping the digital landscape with cutting-edge technology and AI. Airtel’s advancements in 5G, secure payments and fraud detection are redefining telecom, while MakeMyTrip’s AI-powered travel planning and flexible ‘Farelock’ feature are setting new standards in online travel
The Power of Meaningful Difference: Brands that stand out for their unique value and relevance consistently outperform others. Brands that survived the rankings since 2019 delivered an extra 29% brand value growth on the back of delivering both Meaning and Difference. Standout examples include HDFC Bank’s focus on innovation, Taj Hotel’s dedication to heritage and service excellence, and Royal Enfield (No.57; $2.4 billion), which fosters deep brand loyalty through immersive community experiences, like its Motoverse event in Goa.
