MUMBAI: Influencer OS, Saral, which helps brands in the influencer marketing space has surpassed $1.2 million in revenue for the fiscal year 2023-2024. It is bootstrapped and said that it is consistently profitable.
With an average Return on Advertising Spend (ROAS) of 7.68x, SARAL’s performance for brands far exceeds industry standards it said. Compared to the typical 2-2.5x ROAS observed on platforms like Facebook ads, Saral’s performance represents a 300-350% increase, affirming its value proposition in the market.
Founded in India, Saral operates on a Software-as-a-Service (SaaS) model. It offers brands access to influencers worldwide. From nano influencers to megastars, SARAL’s advanced technology enables brands to effortlessly discover, reach out, manage, pay, and track influencers, all within a single, user-friendly platform. This all-in-one approach it said distinguishes it from its competitors, making it the preferred choice for brands seeking comprehensive influencer marketing solutions.
Yash Chavan, the Founder and CEO Saral said, “I am immensely proud of our team’s dedication and the trust our clients have placed in us. Surpassing $1 million in revenue while remaining bootstrapped speaks volumes about our commitment to value creation in the influencer marketing and SAAS sector. With our team, we’re excited to continue expanding our impact globally”
Saral added that it has a team comprising individuals from various corners of the world, including the Philippines, Armenia, and Greece. While currently serving primarily the US market, Saral harbours ambitions of expanding its footprint to international markets, recognizing the immense potential for growth and adoption worldwide.
