Mumbai: Vi has signed a multi-year partnership with Infomo’s subsidiary TorcAI to launch a new Artificial Intelligence (AI) and Machine Learning (ML) enabled AdTech and data distribution platform known as Vi Ads.
Vi Ads provides marketers with a programmatic media-buying platform that targets consumers and delivers unprecedented levels of insight, transparency and real-time analytics. Vi Ads clearly illustrates campaign performance and provides unparalleled value for money for marketers, advertisers and publishers.
Commenting on the launch of Vi Ads, Avneesh Khosla, Chief Marketing Officer at Vodafone Idea said, “This critical partnership will ensure our programmatic platform – Vi Ads address two of the biggest challenges faced by marketers today – authentic insights and enhanced reach.
“Firstly, it offers marketers the benefits of unique audience segments, interest groups and targeting parameters derived using Vi’s deep insights of our consumers, built on ‘opt-in data’.”
“Secondly, it allows advertisers to reach their chosen audiences across a range of Vi’s own digital media as well as external third-party programmatic media and traditional channels, like SMS and IVR calls. This is a simple, easy to use and highly efficient solution for marketers to effectively reach the right people at the right time with the most relevant message”, added Avneesh Khosla.
The Vi Ads platform has been built in partnership with TorcAI (a member of the Infomo Global group), a provider of audience infrastructure and programmatic solutions. TorcAI leverages data science, AI and ML to stitch together legacy marketing and advertising platforms with cutting edge technology.
Ananda Rao, Group CEO of Infomo said, “The signing of this critical partnership with Vodafone Idea in India, one of the largest markets in the world, cannot be understated and reinforces the leadership position Infomo is taking as a global player in the digital advertising and programmatic market.
“Furthermore, Infomo is on target to sign up several key partnerships across multiple markets in the coming weeks. We also expect to join forces with more than 30 substantials media companies over the coming months. In total, those agreements translate into 500 million mobile device connections and more than 4 billion page views, per month.
“We’ve also challenged ourselves to double those numbers through 2023 and are on track to reach an astonishing advertising audience of more than 1 billion people worldwide.”