INOX Leisure Ltd, today announced the launch of its 2nd multiplex in the city of Bhilwara at Reliance Mall located on Chittor Road. The new multiplex has 3 impressively-designed auditoria with a total of 625 seats, including 45 luxurious recliner seats. These recliner seats will offer a lavish and comfortable cinema viewing experience to the patrons of Bhilwara. Each of the 3 screens in the multiplex are soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. With this inauguration, INOX now operates 15 multiplexes with 53 screens in the state of Rajasthan.
The auditoria are equipped with advanced digital projection system for razor-sharp visuals. In addition, the theaters also offer a great sound experience from the Dolby system for guests to enjoy a thunderous feel. The immersive ambience of auditoriums compliments the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution. The multiplex has been designed in a contemporary art deco feel, which interprets Rajasthan’s geographical landscape and resonates with the culture of the state.
The multiplex will possess a string of customer-friendly digital features like paper-less check-ins, touch-screen and QR code-enabled ticketing and interactive food-ordering. Guests would also get to experience INOX’s vibrant hospitality and gourmet offerings. INOX patrons will also be able to enjoy these gourmet food options within the comfort of their homes by ordering them through food ordering platforms like Swiggy and Zomato.
Commenting on the launch, Lalit Ojha, Regional Director, North – INOX Leisure Ltd., said, “We are excited to open our 2nd multiplex in the city of Bhilwara and are thrilled to provide a unique entertainment experience with this new property at Reliance Mall. With exciting new features like recliner seats in all the auditorium and touch screen enabled ticketing and food ordering, this exciting new multiplex will strengthen our bond with this beautiful and progressive city and will allow us to offer a refreshing and refined cinema viewing experience. We are confident that with the strategic location this will be the next entertainment hub for the movie enthusiasts in the city of Bhilwara.”
Besides making sure that the cinemas will be operated by a 100% vaccinated team, INOX is adhering to each and every instruction as prescribed in the notifications issued by the State Governments. We have curated a hygiene initiative called #SafetyFirst, which is a convergence of the measures prescribed by the Government authorities and additional measures implemented by us. Besides following the prescribed seating restrictions, the cinemas will be frequently deep cleaned and disinfection of all customer touch points including entrance, Box Office, lobbies, auditorium, F&B counters, restrooms and exit gates will be carried out. In an endeavor to provide enhanced hygiene, the protocols like mandatory mask, temperature check, e-tickets, contactless payment & entry and enhanced intake of fresh air have also been implemented. INOX aims to make the entire cinema-viewing experience digitally enabled and touch-free, we have encouraged the use of e-tickets, and even the guests walking in at the counters before the movie will be issued e tickets.
In order to take care of the need for getting together in a safe and secure ambience, while maintaining social distancing, INOX will offer private screenings for smaller groups of friends and families, wherein we pamper the guests with our signature hospitality while screening a movie of their choice for as less as Rs 3,999/-. This exclusively curated experience may be availed by the guests at the date and time of their choice, at any of the operational INOX cinemas across the country.
With this launch, INOX will expand its presence to 155 multiplexes spanning 654 screens across 69 cities in the country.