Kanpur: India’s leading multiplex chain, INOX Leisure Ltd (INOX) announced the reopening of its renowned multiplex in the city of Kanpur at Z-Square Mall, located at M. G. Marg, Bada Chauraha, which is also the busiest retail destination of the city. The revamped 4-screen INOX Z-Square Mall is now much more vibrant, lavish and lively with a total of 886 seats, including 101 luxurious recliner seats. Movie lovers in Kanpur can now also watch the latest movies in INOX’s premium and opulent cinematic experience, called Insignia.
Each of the 4 screens in the multiplex are soaked in comfort and equipped with the best-in-class cinema technologies for sound and projection. The auditoria are equipped with advanced digital Laser projection system for razor-sharp visuals. In addition, the theaters also offer a great sound experience for guests to enjoy a thunderous feel. The immersive ambience of auditoria compliments the vibrant 3D view, which is powered by Volfoni Smart Crystal Diamond solution.
The all-new Insignia offers an ultra-premium movie watching experience. The newly launched Insignia kitchen will offer a specially curated menu by celebrity chef, Vicky Ratnani. Insignia is INOX’s in-cinema seven-star luxury dining experience, specialized in gourmet cuisines ranging from Indian, local, continental, oriental, Italian with a whole range of refreshing beverages. The kitchen will offer an array of sumptuous delicacies including Reloaded Nachos, Pizzas, Pastas, Twice Baked Khichdi, Spring Roll, Loaded Potato wedges, etc. Insignia makes for a perfect pairing of gastronomic pleasures with movies in ultra-luxurious settings and INOX’s signature hospitality. With a butler offering knee-down services at the push of a button, city’s cinema goers will be treated with best-in-class cinema hospitality.
The design of the multiplex has a seamless blend of expressive composition of contemporary art deco. Guests will be greeted by great visuals highlighting the impressive video walls, a stylish lobby and a large curved food counter.A cozy and warm lounge attached to the Insignia creates a chic and sophisticated experience leaving the guests in awe.
Commenting on the occasion, Lalit Ojha, Regional Director – North, INOX Leisure Ltd., said, “We are extremely thrilled to have revamped our multiplex into a cinematic marvel, which would be a feather in the cap of this amazing city, and would be a treat for the movie fanatics of Kanpur. The revamped multiplex will redefine the movie-watching experience by blending luxury with every aspect of the cinema-goer’s visit. We invite the movie lovers of Kanpur to come and witness the revamped and refurbished cinema, with new features, a luxurious lounge, livelier ambience and some amazing F&B offerings.”
The multiplex will possess a string of customer-friendly digital features like paper-less check-ins, touch-screen and QR code-enabled ticketing and interactive food-ordering. The elegant live kitchen is designed to serve its specially curated mouth-watering preparations, even to guests who are not watching a movie. INOX patrons will also be able to enjoy these gourmet food options within the comfort of their homes by ordering them through food ordering platforms like Swiggy and Zomato. Furthermore, EazyDiner Prime members can now enjoy an exclusive 25% discount across all Insignia lounges across the country on reserving a table via EazyDiner.