HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season. This report covers ten key product categories and provides an in-depth analysis of consumer behaviour, derived from the extensive reach of Hindustan Times’ Print and Digital platforms, Hindi Hindustan, and Mint. It is a vital resource for brands seeking to delve into India’s affluent consumer segments.
Key Insights to Watch
A notable finding is the remarkable increase in consumer confidence. Over 50% of HT Print and Digital readers are planning to purchase a four-wheeler, while more than 40% are considering a two-wheeler this festive season. This indicates a robust rebound in consumer sentiment, suggesting a promising season for significant purchases,where consumers are eager to spend but remain discerning about value and quality. “The insights from our report reveal a transformative shift in consumer behavior as we approach the festive season,” said Saurabh Sharma, Head of Marketing and Insights at HT Media. “Brands prioritizing value-driven engagement, will strengthen their relevance and forge meaningful connections with consumers during this pivotal time. We anticipate many will leverage HT Media’s industry-first Festival of Gifts campaign and audience-network solutions for laser sharp targeting this festive season”.
Emerging Consumer Trends
Developed in collaboration with Kantar, the report highlights a growing trend towards value-driven consumption. Over 70% of HT and Mint readers plan to travel internationally within the next two years, reflecting arising aspiration for global experiences. Furthermore, more than 65% of Hindustan Times & Hindustantimes.com consumers intend to buy a new smartphone this festive season, with many willing to invest between ₹10,000 and ₹50,000. This emphasizes the necessity for brands to offer compelling deals and promotions to capture this demand.
Digital and Luxury Consumption
Digital shopping continues to dominate the festive landscape, with consumers actively seeking the best deals. The report also underscores the lasting allure of luxury products, with over 55% of HT and Mint readers already owning high-end items. As the festive season approaches, more than 65% of LiveHindustan.com and Hindustan readers plan to invest in jewellery, showcasing a strong preference for traditional, high-value purchases.
Why This Matters to Marketers?
HT Media’s 2024 Consumer Trends and Festive Insights Report transcends mere data, offering actionable insights that empower brands and the entire marketing ecosystem to refine strategies and maximize impact. By concentrating on key segments such as the 25- 60 age group and the affluent NCCS AB classification, marketers can ensure their campaigns resonate with the most engaged and financially capable consumers this festive season. HT Media brings a wide range of marketing solutions, including events, audience targeting, print media, digital branded content, and more, enabling brands to reach affluent consumer segments through diverse formats.
Get your copy now: https://www.htmedia.in/festive-report/
