Mumbai: November will be a historic month for electronic music lovers in the country as Insomniac and OML in partnership with Budweiser India will bring Electric Daisy Carnival (EDC), one of the biggest electronic music festivals in the world to India. The first-ever edition of the Vegas-style festival will be held in Delhi on the 12th and 13th of November, with one of the largest line-ups of International and Indian artists ever witnessed in the country.
A multidimensional music experience, EDC combines the world’s most renowned electronic music talent with mesmerizing production and sound design that is sure to overwhelm fans with its sheer scale, creativity and overall immersive experience.
Since its inception in 1996, EDC has traveled to various venues across the United States (California, Florida, Nevada, New York) as well as other countries including Mexico, the UK, and Brazil. The largest music festival in North America, EDC was dubbed the “American Ibiza” in 2010. EDC began as a one-day event in Los Angeles, welcoming a crowd of 5,000 dance music lovers in its first year. Over the past 20 years, EDC has grown into a global phenomenon, hosting over 400,000 fans over three days in Las Vegas this past June.
“I finally get to share the news that EDC will find a new home in Delhi, India, this fall,” said Pasquale Rotella, Founder and CEO of Insomniac. “Ever since I was a kid, I’ve been fascinated by the country’s colorful and exotic culture. I know it’s a place where the magic of EDC can come alive in a truly unique way, and we’ve got amazing partners in Only Much Louder (OML) and Budweiser who can help make that happen.”
Speaking about the festival, Kartikeya Sharma, Marketing Director, AB InBev, India & South East Asia, said, “This is truly an important year for Budweiser as we continue to shape the electronic music culture in the country. We kick started this year with a promise of ensuring authentic music experiences for Indian audiences and we are happy to deliver on this once again by helping bring one of the world’s largest music festivals to India for the very first time. We are happy to partner with Insomniac and OML and look forward to successfully pull off the largest electronic music festival of the year”
Vijay Nair, CEO, OML Entertainment Pvt. Ltd, said, “There are very few festivals that every EDM fan in the world talks about. Once I witnessed EDC in Las Vegas, I could see why. I have never seen a festival of this scale so beautifully executed. We can’t wait to bring that experience to Indian fans and blow their minds.”
Fans can sign up for updates on http://insider.in/edcindia