New Delhi: Integral Ad Science (NASDAQ: IAS), a leading global media measurement and optimization platform, has become the first company in the industry to receive the Ethical Artificial Intelligence (AI) Certification from the Alliance for Audited Media (AAM). This milestone underscores IAS’s commitment to transparency, accountability, and ethical AI usage in digital advertising, where AI continues to reshape performance and efficiency benchmarks.
“As the first company to receive AAM’s certification for ethical AI use, we are paving the way for the responsible use of AI within the advertising industry as a whole,” said Kevin Alvero, Chief Compliance Officer at IAS. “AAM has a long history of providing transparency and assurance to the media and advertising industries, and we are pleased to be recognized as a leader in this area.”
Built on AAM’s Ethical AI Framework, the certification process rigorously evaluated IAS’s AI governance, including disclosure, human oversight, privacy, bias mitigation, and risk management. The audit extended to the product level, verifying the integrity of IAS’s methodologies and ensuring quality control mechanisms across the data infrastructure powering its AI models.
IAS has long embraced AI as a foundational pillar of its strategy, capturing and analyzing up to 280 billion global digital interactions daily to drive predictive insights, protection, targeting, and decisioning across its suite of solutions—including Total Media Quality, Quality Attention, and Fraud Solutions.
The company’s leadership in AI has been consistently validated through multiple benchmarks. IAS was an early adopter of TrustArc’s Responsible AI certification and remains one of the few organizations globally to be ISO 42001 certified for its AI Management System—making it uniquely positioned as the only company to hold both distinctions alongside this new AAM certification.
“We congratulate IAS for becoming the first organization to achieve AAM’s Ethical AI Certification,” said Richard Murphy, CEO, president, and managing director at AAM. “By certifying to AAM’s framework, IAS is demonstrating how AI can be implemented to drive innovation and efficiency while maintaining trust with advertisers and partners. Their commitment to responsible AI practices backed by independent validation sets a new standard for accountability in the industry.”
