New Delhi: Internshala Trainings, the e-learning arm of the career tech platform Internshala, has launched #ShuruaatYahinSe campaign. The initiative aims at helping the students in overcoming the underlying anxiety and confusion that comes with every new step in their career by encouraging them to pursue online trainings as per their interest and upgrade their skills this summer.
The platform has launched a series of three ad films as a part of the campaign, that revolve around the three prominent issues faced by college students – confusion, practical knowledge, and placement. The ad films also focus on the importance of practical learning and becoming skilled through trainings in order to become employable. The ad film series has been launched across social media platforms to reach college students and their parents.
On the launch of the initiative, Shadab Alam, Head – Internshala Trainings said, “Students graduating out of college and not getting placed is a massive problem. It is also a big stigma in our society and very unfortunate for those students. With our initiative, #ShuruaatYahinSe, we aim to solve such crucial challenges faced by the college going students of India by encouraging them to become skilled and job ready to give their careers the best start”
Talking about the ad film, the director of the ad film, Hitesh Bhatia said, “We believe that YouTube and OTT content is more popular among today’s youth. Therefore, we brought two popular faces from OTT platforms. Vaibhav Gupta is well known through the popular Sony Liv web series Gullak, and Ritvik Sahore enjoys fame for the Amazon Prime series Laakhon Mein Ek and the popular TVF series FLAMES. We also wanted the ad film to be relatable, hence, the young faces in the film. The aim is to reach the right people and deliver the right message.”