IPG Mediabrands has promoted Abhishek Bhattacharjee from executive director for digital to chief digital officer for Malaysia.
This appointment marks the deliberate focus of IPG Mediabrands on shaping a differentiated digital future, with data analytics, technology enabled solutions, decision automation and immersive story-telling playing a symbiotic and integrated role.
“The digital landscape is constantly evolving,” said Bala Pomaleh, CEO of Mediabrands Malaysia, “and this appointment is essential as we looked for a senior resource to drive our digital agenda forward to ensure we are constantly ahead in terms of solutions. Abhishek’s role will increasingly offer solutions that directly deliver to the marketing bottom line rather than just media or creative solutions.”
“I am excited and humbled by the opportunity to lead our digital capabilities across the group,” said Abhishek. “It is a fascinating time to be in as we constantly strive to boost our robust digital offering, addressing real business bottlenecks and delivering measurable outcomes.”
Scott McBride, chief digital officer for APAC, commented, “Abhishek has been a driving force across the growth of our digital businesses, and I’m absolutely thrilled that we are announcing his promotion. Today’s marketers need the support and partnership from individuals such as Abhishek who are strategic, creative, technical and above all entrepreneurial at heart.”