New Delhi : Media veteran Raghav Subramanian, Co-founder of the consulting firm The Media Cafe, has joined IPG Mediabrands. The development was confirmed by Shashi Sinha, CEO of IPG Mediabrands India.
The news on appointment of Raghav Subramanian comes close to the updates of his close associate and former Lintas Colleague Sudha Natrajan joining Hindustan Times as Head Strategic Business Development.
When contacted, Sinha said Raghav Subramanian’s role and designation were in the process of being defined. However, industry sources confirm that Subramanian’s designation is likely to be Chief Operating Officer (COO) and he would head the media buying operations of IPG Mediabrands.
Subramanian has an experience of almost two and a half decades in media, consulting, analytics and research. He had spent a decade with GroupM in New York at its business science division, Advance Techniques Group, working on large global clients.
Raghav Subramanian has worked with all the top conglomerates like WPP, Publicis and IPG. Post his return to India, he joined Vivaki Media and headed strategy, the moved to Starcom Mediavest as national director, insights and research in June 2011 and Thereafter, he joined Lintas Media Group as COO in December 19, 2011.
He has worked on brands such as American Express, Dabur, ITC Agro and Godfrey Phillips India.
In June 2012, both Natrajan and Subramanian quit Lintas Media Group to start their own media Media Consulting firm, The Media Cafe, based in Gurgaon.