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Home Featured

IPL 14’s MI-CSK game became the most-watched IPL mid-season match ever

by MN4U Bureau
May 15, 2021
in Featured, Television
Reading Time: 1 min read
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IPL Title sponsorship: Will the entry of Tata Group attract homegrown Indian brands as sponsors?
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Mumbai: On the 1st of May, Mumbai Indians (MI) had pulled off a nail-biting win and their fourth of the season by beating the Chennai Super Kings (CSK) by four wickets at the Arun Jaitley Stadium in New Delhi.

With 11.2 billion minutes, this MI-CSK game became the most-watched IPL mid-season match ever (in BARC history). This match also became the most watched match of  season 14. This is in addition to IPL 2021 surpassing  the overall reach to 367 million versus 357 million in 2020. The growth in numbers is a testament to the faithful fan following that IPL enjoys and the continuous effort by Star and Disney to innovate and grow the league each year.

Recently BCCI has suspended the 14th edition of the Indian Premier League (IPL) for an indefinite period after several players and support staff tested positive for COVID-19.

Tags: BCCIChennai Super KingsIndian Premier LeagueMumbai Indians

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