Mumbai: TAM Sports which is a division of Tam Media Research has said that advertising on television for the 17th edition of the Twenty20 league the IPL observed growth in ad volumes/per channel by 9% compared to the 16th edition. This IPL report is based on the first 31 matches of IPL 17 and for all the channels on which matches are telecasted.
> The top 5 categories present in IPL 17 contributed 48% share of ad volumes. Also, Ecom-Gaming was the leading category in IPL 17 with 18% share.
> Ecom-Gaming and Pan Masala were the common categories present between IPL 17 and IPL 16.
> Two of the top five categories in IPL 17 belonged to the F&B Sector.
> Among the top five advertisers in IPL 17, Sporta Technologies maintained the top position during 16 matches and Parle Products dominated the top position during 15 matches.
> The top five advertisers in IPL 17 together covered 37% share of ad volumes.
> Sporta Technologies, Vishnu Packaging and K P Pan Foods were the common advertisers present among top 5 of IPL 17 and IPL 16.
> New Categories and Brands in IPL 17 compared to IPL 16 and Categories not in IPL 17 compared to IPL 16 (31 Matches)
> There were 37 new categories and 94 new brands present in 31 matches of IPL 17 compared to the same number of matches in IPL 16.
> Among the top 5 New Categories in IPL 17, 2 of them were from the E-Commerce Sector.
> Parle Food Products and Groww obtained first and second positions respectively among the top five New Brands in IPL 17.
