Dentsu Aegis Network has roped in GroupM’sRohan Philips for a global role as chief product officer of iProspect.
Philips, who has led the WPP media company’s mPlatform in Asia-Pacific since January this year, will now lead iProspect’s central product development, adoption and commercialisation across 55 markets and will continue to be based in Singapore.
“Our ambition is to drive business performance for our clients. This requires a mindset that is inspired by the future, delivered today, and Rohan fully encapsulates this. A dynamic approach to the development and evolution of our global product set is a vital component in our ability to engage audiences across all platforms and connect brands to consumers. As a business, we must become more sensitive to the challenges clients are facing. With Rohan’s hire, we have now finalized a recalibrated leadership team – specifically designed to address delivering these capabilities for our organization, Dentsu Aegis Network and the clients that we serve”, commented Ruth Stubbs, Global President, iProspect.
“iProspect have a heritage of driving business performance by innovating in a complex digital landscape,” said Rohan. “The impact of data and automation has led to the convergence of media, media becoming more accountable and ultimately performance based. iProspect is a company built on the real time and addressable media environment since inception. I am looking forward to leveraging this strong foundation to expand its capabilities, whilst also contributing to the successful Dentsu Aegis Network operating model to ultimately deliver business performance to our clients.”