Mumbai: iProspect India, a digital performance agency from Denstu Aegis Network, has won the Google Reach Planner Hackathon held in Delhi.
The Reach Planner Hackathon, conducted recently in Delhi and Mumbai was designed to get planners at agencies comfortable with the Reach Planner tool, which is a tool that has been designed by Google to help with Reach Planning on YouTube.
The Delhi team – Ashish Jain, Priyanka Yadav, Gaurav Goyal and Jyotsna Kumar – won the hackathon by beating 16 teams which participated at the event at the national capital.
Commenting on the win, Rubeena Singh, CEO, iProspect India said, “Wining the top position in Google Hackathon is an important milestone in iProspect’s vision of relentless innovation. Partnering with Google to bring disruptive solutions is a key facet of our goal to drive business performance for our clients.”
Aditya Swamy, head of Agency Partnerships, Google India said, “Building smart tools to enable high quality cross media planning is a big focus area for us and we are glad to have had the opportunity to run this strong engagement program with our premier agency partners. Congrats Team DAN for being the ultimate reach hackers.”
The winners get a seat at the Planning Masterclass that will be held in February 2019 at Google Singapore.