New Delhi: Ipsos, a market research firm, has launched Creative|Spark AI in India, an innovative ad evaluation solution that delivers actionable insights within minutes. Designed to predict human responses to linear, YouTube Skippable, and social video ads, Creative|Spark AI enables brands to optimize their creative strategies with unparalleled speed and efficiency.
The AI-powered model is built on Ipsos’ extensive creative database, incorporating five years of validated insights from 18,000 human response cases. Hosted on Ipsos’ secure Gen AI platform, Ipsos Facto, the solution blends Artificial Intelligence with Human Intelligence to provide precise and reliable predictions on ad effectiveness.
Creative|Spark AI is a cost-effective and rapid solution for advertisers seeking to evaluate and optimize creative assets at scale. It provides predictive insights within 15 minutes, making it ideal for brands investing heavily in social media advertising and looking to refine their campaigns efficiently.
“Creative|Spark AI is designed for advertisers seeking greater value and learning from their assets, especially those constrained by budget and timing. It is particularly beneficial given the significant spend on social media advertising, helping advertisers evaluate their assets and identify areas for improvement, whether it’s one or hundreds of creatives in as little as 15 minutes,” said Shaun Dix, Global Leader of Creative Excellence, Ipsos.
Ipsos India’s leadership emphasized the impact of Creative|Spark AI on the local market, highlighting how it enhances creative assessment capabilities across all stages of the advertising journey.
“We are excited to launch Creative|Spark AI in India, a powerful addition to our Creative Excellence (CRE) suite. It enhances our creative assessment capabilities, complementing our existing suite of solutions that help evaluate creatives at all stages of the creative journey. By offering AI-powered insights alongside our human expertise, we enable brands to optimize their creative strategies, develop strong category learnings, and deliver more impactful advertising across various sectors in India,” said Shalini Sinha, Group Service Line Leader, Brand Health Tracking (BHT) and Creative Excellence, Ipsos India.
“Creative Spark AI provides predictive insights on ad success that are unmatched in accuracy and actionability. Not only does it analyze ads, but it also inspires better human creativity through intuitive guidance on our interactive dashboard. With results in under 15 minutes at a fraction of the cost of consumer surveys, Creative Spark AI empowers Indian marketers to optimize ad testing budgets, increase campaign ROI, and deliver results at the speed and scale required today. We are excited to help brands gain a competitive edge through AI-powered consumer understanding and creative precision,” added Shrutika More, Country Service Line Leader, Creative Excellence, Ipsos India.
Creative|Spark AI is now available immediately in India and across 24 Ipsos markets, including key Asia-Pacific (APAC) countries such as Australia, Japan, South Korea, and Vietnam. The service can be accessed as a self-service tool on Ipsos Digital or through full-service consultation with Ipsos’ Creative Excellence teams. More global markets are set to launch the platform throughout 2025.
